HomeBlog and ResourcesNews & TrendsPinterest and Shopify Team Up: A Powerful Collaboration for E-Commerce Growth

Pinterest and Shopify Team Up: A Powerful Collaboration for E-Commerce Growth

In an exciting development for the e-commerce world, Pinterest and Shopify have expanded their collaboration through the Pinterest Inclusion Fund. 

This initiative, now more inclusive than ever, aims to support small business owners, independent publishers, and boutique creative agencies from underrepresented backgrounds.

The program, previously exclusive to content creators, now offers extensive resources to help these businesses thrive on Pinterest.

Understanding the Pinterest Inclusion Fund

Pinterest’s Inclusion Fund provides a six-week accelerator program that equips participants with the tools and knowledge to expand their brands using Pinterest.

This initiative includes educational resources, monetary stipends, mentorship, and paid subscriptions to essential workplace software. With the inclusion of Shopify’s Build Black and Build Native programs, participants can also integrate their Shopify accounts with Pinterest, unlocking new growth opportunities.

Key Features:

  • Educational and Financial Resources: Participants receive training on using Pinterest to grow their business, alongside financial support.
  • Shopify Integration: Small businesses can connect their Shopify accounts to Pinterest, streamlining their e-commerce operations.
  • Global Reach: Initially launched in the US and Canada, the program plans to expand to other countries, including Brazil, India, France, and Argentina.

The Impact of Pinterest on E-Commerce

Pinterest is a unique platform where users are not only browsing but actively seeking inspiration, making it a goldmine for e-commerce brands. With over half a billion users, Pinterest sees 1.5 billion saves per week. 

This high level of engagement translates into substantial e-commerce benefits:

  • Increased Sales: 61% of users report spending more than they expected while shopping on Pinterest.
  • Higher Engagement: Merchants uploading their catalogs to Pinterest experience up to a 90% increase in product saves and a 30% increase in attributed checkouts.

Leveraging the Inclusion Fund for Your E-Commerce Brand

Participating in the Pinterest Inclusion Fund can be transformative for e-commerce brands, especially those from underrepresented backgrounds. Here’s how to make the most of this opportunity:

  1. Maximize Educational Resources

    • Workshops and Training: Engage actively in all provided training sessions to understand how to effectively use Pinterest’s tools.
    • Shopify Integration: Utilize the training on connecting your Shopify account to Pinterest to streamline your operations and enhance your sales channels.

  2. Leverage Financial Support

    • Stipends and Subscriptions: Make full use of the monetary stipends and paid subscriptions to essential software to boost your business capabilities.
    • Mentorship: Take advantage of the mentorship provided to gain insights and strategies from experienced professionals.

  3. Expand Your Reach

    • Global Opportunities: As the program expands to other countries, there will be new opportunities to reach a global audience.
    • Diverse Markets: Target diverse markets to increase your brand’s visibility and sales.

Future Trends and Opportunities

The collaboration between Pinterest and Shopify is a sign of evolving trends in the e-commerce landscape. Here’s what to watch for:

  • Increased Inclusivity: More programs will likely emerge to support underrepresented business owners, providing them with the resources needed to succeed.
  • Enhanced E-Commerce Tools: Platforms like Pinterest and Shopify will continue to develop tools that make it easier for businesses to manage and grow their online presence.
  • Global Expansion: As these programs expand globally, businesses will have more opportunities to reach new markets and diversify their customer base.

Embracing New Opportunities with Pinterest and Shopify

The expansion of the Pinterest Inclusion Fund in collaboration with Shopify presents a significant opportunity for small business owners from underrepresented backgrounds. By providing essential resources, mentorship, and financial support, this initiative can help these businesses thrive in the competitive e-commerce landscape.

At Soodo, we are dedicated to helping e-commerce brands navigate these opportunities and maximize their potential. Whether through our SEO and CRO services for Shopify stores, social media advertising, or joint ventures, we provide the expertise and support needed to succeed.



Soodo is an eCommerce Venture Builder for Purpose-driven Brands | We build & scale profitable DTC businesses.

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