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Soodo Venture Studio: Benefits As A Portfolio Brand

Benefits of Being A Portfolio Brand

We improve businesses without fail.

Unlike cookie-cutter solutions, Soodo takes a deep dive into your DTC brand, meticulously analyzing your current state. This allows us to craft bespoke strategies, proven to generate significant sales growth.

We leverage our vast experience to unlock your brand’s full potential, propelling you towards market leadership.

Typical process For New Portfolio Brands

Brand Audit

Struggling to break through plateaus?

We'll work with you to uncover these bottlenecks and implement targeted strategies to propel your brand towards explosive success.

Store Optimization

Through a data-driven approach, we optimize your online presence, including landing pages, product descriptions, and technical aspects, to ensure a seamless user experience.

Advertising

We leverage targeted advertising, crafting high-impact campaigns that are rigorously tested and refined for optimal performance.

Legacy

We structure out an exit strategy depending on your long term vision & plan.

Book A No-Obligation Introductory Call To Cover The Following:

Loop Hole Search

Are there existing loopholes that can be easily solved without additional expenses?

Key Audience Identification

Is your business already targeting the right audience & reaching them where they congregate?

Connecting The Dots

Are websites, product prices, advertisements all optimized to generate high conversions?

A phone and tech accessories brand was grappling with severe online challenges. Their website's unappealing landing page, inconsistent product imagery, nonexistent SEO, and painfully slow page loading times were collectively sabotaging visitor conversion. These glaring issues were significantly undermining the brand's market positioning and hindering its ability to attract and retain customers.

What We Did:

  1. Landing Page Improvement: We revamped the landing page to make it more engaging and welcoming for new visitors. This included the introduction of a direct, captivating one-liner that succinctly communicated the brand’s value proposition. We also integrated clean, high-quality product images to enhance visual appeal and product understanding.

  2. Product Image Standardization: Understanding the importance of visual consistency, we removed the backgrounds from all product images. This standardization not only gave the website a more professional and clean appearance but also facilitated a smoother browsing experience for customers.

  3. On-Page SEO and Page Speed Optimization: To improve the website’s visibility and performance, we implemented on-page SEO strategies. This involved installing a high-performing, yet cost-effective app that optimized the website’s page speed. These enhancements were crucial in improving the site’s search engine ranking and user experience.

Results: Our strategic interventions increased Conversion Rates. The enhanced landing page and streamlined product imagery led to a noticeable increase in conversion rates, demonstrating the effectiveness of our website modifications. Improved User Experience (UX) & User Interface (UI): was observed with a clean design and faster loading times.

A home decor brand, seeking to enhance its online presence and product appeal, approached us for expert assistance. Their existing website lacked a cohesive brand identity and intuitive user navigation, and their product strategy was not fully optimized to outpace competitors in a highly competitive market.

What We Did:

  1. Complete Website Overhaul: We undertook a holistic revamp of the website. This included amplifying the brand identity through creative design elements, enriching the content to reflect the brand’s ethos, and restructuring the site for easier navigation. Our focus was on ensuring each category was intuitively accessible, enhancing the overall customer journey.

  2. Competitive and Keyword Analysis: We utilized Semrush, a leading SEO and market analysis tool, to conduct in-depth research on competitors and relevant keywords. This strategic analysis was pivotal in understanding the market landscape, identifying opportunities, and refining the brand’s approach to product positioning and SEO.

  3. Collaborative Implementation of Changes: Working closely with the client, we meticulously implemented the identified changes. This collaborative approach ensured that every aspect of the revamp aligned with the brand’s vision and objectives, ensuring a seamless transition and effective execution.

Results: The website revamp and refined product strategy led to a doubling of conversion rates, indicating a significant enhancement in the site's ability to attract and convert visitors. The success of this project not only met but exceeded the client's expectations, establishing a foundation of trust and leading to a continued partnership for future endeavors.

https://soodo.co

Soodo is an eCommerce Venture Builder for Purpose-driven Brands | We build & scale profitable DTC businesses.


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