HomeBlog and ResourcesNews & Trends5 Quick Updates: Google’s AI Technology for Better Fit and Inclusivity

5 Quick Updates: Google’s AI Technology for Better Fit and Inclusivity

As DTC (direct-to-consumer) brands continue to evolve, integrating advanced technologies becomes crucial to meeting consumer expectations. Google’s latest AI innovation promises to transform online shopping by offering a more inclusive and accurate clothing fit for diverse body types. This comprehensive guide will help DTC brand owners understand and implement this groundbreaking technology to enhance their customer experience.

1. AI-Powered Fit Technology

Google’s AI analyzes a vast array of body shapes and sizes, creating more accurate representations of how clothes will fit on different individuals. This innovation aims to reduce the frustration of online shopping and high return rates due to poor fit.

Key Features:

  • Detailed Analysis: The AI uses machine learning to understand the nuances of different body types, going beyond the traditional small, medium, and large sizing.
  • Enhanced Visualizations: It provides detailed visualizations that show how an item will fit on various body shapes.
  • Reduced Return Rates: By predicting a better fit, the technology helps decrease the number of returns, which is a common issue in online fashion retail.

2. Inclusivity in Fashion

The new AI technology prioritizes inclusivity, ensuring that clothing brands can cater to a wider audience. By accurately representing various body shapes, it allows consumers to make more informed purchasing decisions.

Benefits for DTC Brands:

  • Broader Customer Reach: Offering inclusive sizing options can attract a more diverse customer base.
  • Improved Customer Satisfaction: Customers are more likely to be satisfied with their purchases when they fit well.
  • Enhanced Brand Reputation: Brands can build a reputation for being inclusive and forward-thinking by adopting this technology.

3. Enhanced Shopping Experience

This AI tool enhances the overall shopping experience by providing realistic and diverse visualizations of clothing on different body types. It enables consumers to see how an item would look on a body shape similar to theirs, leading to more confident purchasing decisions.

Steps to Implement:

  • Integration: Incorporate Google’s AI fit technology into your e-commerce platform to offer personalized fit predictions.
  • High-Quality Imagery: Use high-quality images and 3D models to ensure accurate and appealing visualizations.
  • Feedback Loop: Continuously gather customer feedback to refine the AI models and improve accuracy.

4. Reducing Environmental Impact

Accurate fit predictions help in reducing the environmental impact of fashion by minimizing returns. Less shipping and handling of returned goods contribute to a more sustainable e-commerce ecosystem.

Sustainability Focus:

  • Decreased Carbon Footprint: Fewer returns mean less transportation, which reduces carbon emissions.
  • Less Waste: With accurate sizing, fewer items are discarded or returned unsellable.
  • Sustainable Practices: Promoting a sustainable shopping approach resonates well with eco-conscious consumers.

5. Practical Applications for DTC Brands

Implementing Google’s AI technology can have several practical benefits for DTC brands:

  • Customization: Offer customized size recommendations based on individual body measurements.
  • Marketing: Use data-driven insights to tailor marketing campaigns and highlight inclusivity.
  • Inventory Management: Better fit predictions can help optimize inventory, reducing overproduction and stockouts.


For DTC brands, this means a significant opportunity to enhance customer satisfaction, reduce return rates, and promote inclusivity and sustainability. Embrace this innovation to stay ahead in the competitive e-commerce landscape.

By adopting this advanced AI technology, DTC brands can offer a superior shopping experience, driving growth and fostering a loyal customer base. Stay innovative and inclusive to meet the evolving demands of modern consumers.


Soodo is an eCommerce Venture Builder for Purpose-driven Brands | We build & scale profitable DTC businesses.

Leave a Reply

Your email address will not be published. Required fields are marked *


Copyright: © 2024 Soodo. All Rights Reserved.