Shopify Development & CRO

What is Shopify CRO and why does it matter for my store? Shopify CRO (conversion rate optimisation) is the process of improving your store’s design, copy, and user experience to turn more visitors into paying customers. Even a 1% improvement in conversion rate can significantly increase revenue without increasing ad spend. Soodo’s CRO process starts with a founder conversation — because understanding your brand is step one, not data.

Do you help migrate existing websites to Shopify? Yes — Soodo handles full Shopify migrations from Wix, WordPress, WooCommerce, and Cococart. Every migration includes product transfers, collection restructuring, URL redirects, SEO protection, and full QA testing before launch. We ensure zero loss of existing search rankings during the transition.

Will switching to a new Shopify theme affect my SEO? A theme migration will not hurt your SEO if handled correctly. Soodo preserves all existing product URLs, metadata, and content structure throughout the revamp. Core Web Vitals, schema markup, and site architecture are protected — and in most cases, improved — during the rebuild.

Can you optimise an existing Shopify store for better conversions? Yes — CRO is one of Soodo’s core specialisations. We audit and improve product pages, navigation structure, banner messaging, site speed, checkout flow, upsell and bundle setups, A/B testing frameworks, and analytics configuration. Our process is rooted in real founder experience and data from over 200,000 Shopify stores.

Can you build a custom Shopify theme section for my store? Yes. Custom Shopify theme sections are one of Soodo’s core services — including custom landing pages, mega menus, product page blocks, testimonial sections, bundle displays, and fully branded layouts. All custom sections are built to be editable from your Shopify theme editor without needing a developer.

Do you work with international Shopify markets and multi-currency stores? Yes — Soodo sets up Shopify Markets, multi-currency pricing, geolocation redirection, and tax and shipping configurations for Singapore, Malaysia, Australia, the United Kingdom, the United States, and more. We have experience building stores that sell across multiple regions from a single Shopify instance.

Do you help with product setup, collections, and inventory? Yes — Soodo handles bulk product imports, collection creation, variant and metafield setup, filter configuration, and inventory syncing. We also provide guidance on writing SEO-optimised product descriptions that rank on Google and convert visitors into buyers.

Does Soodo offer Shopify training for business owners or teams? Yes — Jessica Bong runs a 2-day Shopify store creation workshop at Equinet Academy in Singapore. One-on-one training and consulting sessions are also available for business owners who want to manage their own store confidently. Corporate Shopify training for teams can be arranged on request.