We Build Your Shopify Store,
You Grow Your Business.
Meet Jessica, founder of Soodo
She's dedicated years to honing her Shopify store creation skills, so you don't have to.
After a decade of online selling experience, Soodo was founded and inspired by Jessica's early foray into eCommerce when she launched her own T-shirt brand at 17.
Her experiences as both a seller and a consumer in Singapore, coupled with diligent tracking of international trends and platform updates, have refined Soodo's methodologies to effectively meet customers where they shop.
Soodo is committed to guiding other businesses toward eCommerce success with practical and sensible solutions, tailored especially for bootstrapped SMBs.
Common Challenges We Help Solve
01 New Shopify Website Development
02 Move Existing Store to Shopify
03 Shopify Store Audit & Optimization
Our values and principles
At Soodo, our values are the driving force behind every strategy we develop, every campaign we launch, and every partnership we build.
Why "Soodo"?
The name “Soodo” draws inspiration from “pseudo-nymous”—reflecting our philosophy of being the silent force behind our clients’ success stories.
Soodo was founded to help ambitious brand owners build high-performing Shopify stores without the hassle of navigating complex setups, integrations, and growth strategies alone.
Today, Soodo is a trusted Shopify partner, offering custom Shopify store design, full-store migrations, audits, and conversion optimization services tailored for growing eCommerce businesses.
Our Own eCommerce Journey
Jessica’s passion for eCommerce began at 17, when she launched her first T-shirt brand while studying at Singapore Polytechnic. She started with local pop-ups and quickly expanded internationally through Etsy, hitting 100+ international orders in her first year. This success allowed her to fund a year-long solo backpacking trip while managing her online store remotely.
In 2019, she moved to Berlin and launched another brand on Shopify, specializing in Microsoft Surface accessories. Through trial, experience, and a deep dive into Shopify’s capabilities, she refined her store-building, optimization, and conversion strategies, eventually helping others grow their brands through Soodo.
How We Help Your Shopify Store Succeed
01. New Shopify Store Development
From brand identity to fully optimized Shopify websites, we help brands launch with confidence. Our process includes:
✅ Brand audit & visual identity development
✅ Competitor analysis & trend research
✅ Custom Shopify design & development
✅ Handover training & 6-month post-launch support
02. Migrating to Shopify from WooCommerce, Shopee, or Lazada
Thinking of switching to Shopify? We ensure a seamless transition with minimal disruption.
✅ Full store migration & data transfer
✅ Replicate your current store or opt for a redesign
✅ Shopify optimization & platform integrations
✅ Comprehensive training & 6-month post-support
03. Shopify Store Audit & Optimization
If your Shopify store isn’t converting well, we conduct a detailed audit to pinpoint bottlenecks and offer actionable solutions.
✅ Desktop & mobile UX review
✅ SEO, checkout flow & CRO recommendations
✅ Actionable insights to implement yourself or with our help
Some brands that we worked with:
Let's Build Something Great
If you’re ready to:
✅ Move to Shopify for better margins
✅ Optimize your current Shopify store for more conversions
✅ Get expert guidance on building a profitable Shopify website
We’re here to help.
“Jessica is just amazing, she is very experienced and knowledgeable, she is able to advice me and make the right choices, very grateful to be working with her on my project.”