About Soodo
We build Shopify stores that sell, and keep them selling as shopping changes
Soodo is a founder-led Singapore Shopify agency, started in 2022 by Jessica Bong. We build, revamp and migrate Shopify stores for SME brands across Singapore and Southeast Asia, built to sell and built to be found in AI search. Every client works directly with our founder.
Who we are
We are founder-led on purpose. Jessica leads the strategy on every project and a dedicated developer handles the build, so there are no account managers or junior handovers between you and the people doing the work.
Singapore’s Shopify agencies fall into two tiers. Enterprise and Shopify Plus agencies serve high-volume brands with large budgets and complex integrations. SME agencies serve growing brands that need a store built to sell without an enterprise budget. Soodo works in the SME tier on purpose, and it is not a Shopify Plus partner.
- Shopify Partner
- 30+ live Shopify stores
- 10+ years in ecommerce
- 100+ learners taught Shopify store creation
- Rated 5.0 on Google by our clients
Why we run our own ecommerce brand
We also run our own ecommerce brand, Patch&Bagel. Running a live store means we deal with the same things our clients do every week: ad costs, conversion rates, slow months, app choices and customers who change how they shop.
It is also our testing ground. Before we recommend a layout, an app, a checkout change or a new channel like AI search, we try it on our own store with our own money. If it does not move sales there, it does not go into a client project.
Our philosophy
- Sales first. Every decision on a Soodo store, from the menu to the product page to the apps, is judged by one question: does it help your customers buy? If it does not help you sell, we do not do it.
- Built around how your customers buy. We look at who your customers are, where they come from and what makes them hesitate before we design a single page. See our sales-first approach → · See how we work →
- Always moving with shopping trends. How people shop keeps changing: from marketplaces to social commerce, and now to AI assistants like ChatGPT and Google AI Mode that recommend products for them. We watch these shifts on our own store and across our clients, and build them in early. It is why every Soodo store is now set up for AI search (GEO).
- Honest numbers. Clear quotes, clear timelines and no guarantees we cannot keep.
- You own everything. Your store, your data and your theme stay yours, and we train your team so you are never stuck waiting on us.
Meet our founder
Jessica Bong launched her first ecommerce brand, a T-shirt label, at 17, and has built and run several direct-to-consumer brands since. She studied finance at the National University of Singapore and had a brief stint in management consulting before going all in on ecommerce.
Jessica also teaches WSQ-certified Shopify Store Creation courses at Equinet Academy, covering store setup, themes, apps and Singapore payment and courier integrations. That teaching shapes how we hand over every store: your team leaves knowing how to run it.
Who we work with
We work with growing brands in Singapore and Southeast Asia, from founders launching their first Shopify store to established brands moving off WooCommerce or Magento. Brands we have built for include Immunocal Singapore, TPlays, TAHAN, HairMax, Maison Curio, Revomax, Pierzel, Blessed Blooms, Mizuji and The Fonz.
What clients say about working with Soodo
Jessica’s work is truly genuine and working with her is a pure pleasure. No hassle, good understanding on what our brand Wildness really needed out of Shopify. Nailed it, highly recommend to work with her!
Jessica was responsive, practical and easy to communicate with throughout the project, and was very open to making adjustments based on my feedback and business needs.
Working with Jess is a real pleasure. Responsive, independent and punctual, she’s one that aims to pull a project towards completion by all means.
Frequently asked questions
Who founded Soodo?
Soodo was founded in 2022 by Jessica Bong, who has more than 10 years of ecommerce experience and runs her own ecommerce brand, Patch&Bagel.
Where is Soodo based?
Soodo is based in Singapore and works with brands across Singapore and Southeast Asia.
Is Soodo a Shopify Partner?
Yes. Soodo is a Shopify Partner with more than 30 live Shopify stores built, revamped or migrated.
How big is the Soodo team?
Soodo is founder-led. Jessica Bong leads strategy on every project and a dedicated developer handles the build.
What makes Soodo different from other Shopify agencies?
Soodo is a founder-led Singapore Shopify agency for SME brands. It runs its own ecommerce brand and tests every recommendation there first, builds every store sales-first, and sets every store up for AI search (GEO).