About

Hi, I’m Jessica. I run Soodo.

Soodo is a founder-led Shopify & GEO agency in Singapore. Every client works directly with me, not an account manager.

Jessica Bong, founder of Soodo

I studied finance at NUS, worked in management consulting, and have spent over 10 years in ecommerce. I started my first business before university.

I also run Patch&Bagel, a Singapore Shopify brand selling custom embroidered patches and corporate gifts. That matters: everything Soodo recommends, I’ve tested on my own store first, with my own money. Including GEO.

I teach WSQ-certified Shopify Store Creation courses at Equinet Academy. So when Soodo hands over your store, your team actually knows how to use it.

How Soodo works

  • Sales first. If it doesn’t help you sell, we don’t do it.
  • Small on purpose. Me on strategy, a dedicated developer on build. No juniors, no outsourcing.
  • Honest numbers. Clear quotes, monthly reports, no guarantees we can’t keep.

What clients say about working with Soodo

★★★★★

Jessica’s work is truly genuine and working with her is a pure pleasure. No hassle, good understanding on what our brand Wildness really needed out of Shopify. Nailed it, highly recommend to work with her!

Marie Monmont, Wildness Asia · Google review
★★★★★

Jessica was responsive, practical and easy to communicate with throughout the project, and was very open to making adjustments based on my feedback and business needs.

Harold Harjantho · Google review
★★★★★

Working with Jess is a real pleasure. Responsive, independent and punctual, she’s one that aims to pull a project towards completion by all means.

Mike Chu · Google review

5.0 on Google from 5 reviews. Read them on Google →

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What our clients say

Real reviews from the Shopify brand owners we have worked with.

 
 
 
 
 
 
 
  
 
 
 
 Posted on Google Google 
 
 Harold Harjantho profile picture 
 
 
 Harold Harjantho 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Jessica was responsive, practical and easy to communicate with throughout the project, and was very open to making adjustments based on my feedback and business needs. I especially appreciated her input on simplifying the product page structure and improving the customer journey for both ready-to-wear and made-to-order products. Overall, it was a good experience working with her and the SOODO team.
  
 
  
 
 
 
 Posted on Google Google 
 
 Marie Monmont profile picture 
 
 
 Marie Monmont 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Jessica's work is truly genuine and working with her is a pure pleasure. No hassle, good understanding on what our brand Wildness really needed out of Shopify. Nailed it , highly recommend to work with her! Thanks from Wildness Asia!
  
 
  
 
 
 
 Posted on Google Google 
 
 Ruth Ng profile picture 
 
 
 Ruth Ng 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Jessica was an absolute delight to work with! She’s meticulous and super knowledgeable about all the technical things which I am totally clueless about. Best thing about Jessica is that she’s always very responsive and willing to help. You know she’s genuinely invested in your work and wants the best for your business. It’s my blessing to have found her, she’s definitely a trusted professional service. As a small business owner, we really need someone we can trust to make things work and Jessica is the person!
  
 
  
 
 
 
 Posted on Google Google 
 
 Jonathon Lau profile picture 
 
 
 Jonathon Lau 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
The cooperation with Soodo was a blessing, Jessica's professionalism and efficiency makes it such a breeze to get the best possible results. I am more than willing to share my experience with anyone who are thinkning of doing their online presences in shopify and looking for a realiable, qualitative agency to do the job.
Soodo - a choice you would love after making it.
  
 
  
 
 
 
 Posted on Google Google 
 
 Mike Chu profile picture 
 
 
 Mike Chu 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Working with Jess is a real pleasure. Responsive, independent and punctual, she's one that aims to pull a project towards completion by all means. Highly recommended for those who are looking to improve their page!
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