HomeBlog and ResourcesMarketing TipsHow to Get More Customers For Your Online Business Without Paid Ads

How to Get More Customers For Your Online Business Without Paid Ads

November 23, 2024

Need more 👁 𝐞𝐲𝐞𝐛𝐚𝐥𝐥𝐬 👁? Here's how to get them for free.

The primary objective of marketing is to reach a broader audience. But not every new entrepreneur has $2-3K to fork out on paid ads.

Here are several free to low cost methods that can be equally effective, and sometimes even more so, than paid ads.

Bonus: We can personally attest to the success of social media for direct-to-consumer (DTC) home-based businesses in recent months. It’s not uncommon for a video to go viral, leading to overnight success for home-based businesses.

The short answer to these viral videos: 𝑷𝒆𝒐𝒑𝒍𝒆 𝒆𝒏𝒋𝒐𝒚 𝒘𝒂𝒕𝒄𝒉𝒊𝒏𝒈 𝒂𝒏𝒅 𝒔𝒖𝒑𝒑𝒐𝒓𝒕𝒊𝒏𝒈 𝒕𝒉𝒆 𝒑𝒆𝒐𝒑𝒍𝒆 𝒃𝒆𝒉𝒊𝒏𝒅 𝒈𝒐𝒐𝒅 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒔.

How to Get More Customers For Your Online Business Without Spending on Paid Ads

1. 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚

Post frequently, use trending music, keywords & engage with your audience.

The key here is consistency and engagement. By frequently posting content that resonates with your audience, you’re more likely to get noticed.

Engaging with your audience through comments, stories, and even direct messages helps build a community around your brand.

Utilizing hashtags effectively can also increase your visibility to those outside your immediate network.

2. 𝐎𝐧𝐥𝐢𝐧𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞𝐬

You can build a long lasting brand eventually, but using platforms like online marketplaces gives you free traffic for initial profits.

Platforms like Etsy, eBay, and others can be excellent for getting your products in front of people without the need for a large advertising budget.

These platforms have built-in audiences looking for products, which can significantly increase your visibility. Make sure your product listings are optimized with good quality images and detailed descriptions to stand out.

3. 𝐍𝐚𝐧𝐨 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬

Reach out to creators who already have a history of creating high quality reels. Build relationships with them rather than keeping it transactional.

These influencers may have a smaller audience, but their engagement rates are often higher, and their communities more niche and dedicated.

By partnering with nano influencers, you can reach a targeted audience that trusts the influencer’s recommendations.

As mentioned, it’s crucial to build genuine relationships with these influencers, as their authentic endorsements can be incredibly valuable.

4. Groups & Communities

Engaging in online communities relevant to your niche can be a fantastic way to get your brand noticed.

By providing value and being an active member of these communities, you can build trust and recognition for your brand.

When appropriate, linking to your products or services as solutions to problems can drive traffic and interest without coming across as overly promotional.

Bonus: This is also great as a backlinking method for SEO.

How to Get More Customers For Your Online Business Without Spending on Paid Ads
flower shop

5. Pop-ups and Events

While traditional pop-up events might come with a cost, there are ways to participate in community events or collaborate with other businesses to reduce expenses.

For instance, you could team up with a local cafe or bookstore to showcase your products during a special event.

This not only reduces costs but also allows you to tap into the existing customer base of the business you’re partnering with.

6. Email Marketing

Building an email list can be an incredibly effective way to engage directly with your audience.

Offer visitors to your website or social media profiles an incentive to sign up for your emails, such as a discount code, exclusive content, or early access to new products.

Use your email newsletters to provide value beyond just selling your products, such as sharing industry insights, tips, and behind-the-scenes looks at your business.

This helps build a relationship with your audience and keeps your brand top-of-mind.

All of these strategies emphasize building relationships—whether with your direct audience through email or with other businesses through partnerships.

By focusing on providing value and creating genuine connections, you can significantly increase your brand’s reach and visibility without the need for a large advertising budget.

Questions?

Soodo builds & scales eCommerce brands as a venture studio, feel free to leave a comment or reach out if you have any questions.

http://soodo.co

Soodo is a cross-platform eCommerce growth parther for DTC Brands | We scale brands across Shopify, Lazada & Shopee - to meet their customers where they shop.

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