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Livestream Selling 101: How to Turn Your Online Shop into a Money-Making Machine on Shopee and TikTok

SoodoNovember 21, 2024
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The TikTok Shop Trap: Why Smart Sellers Are Jumping Ship

SoodoNovember 21, 2024

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soodo.co

We Build Your Shopify Store,
You Grow Your Business.

At Soodo, we include 6 months of post-project supp At Soodo, we include 6 months of post-project support with every Shopify build,  because one of the biggest concerns we hear from clients is: “What happens after the handover?”

Managing a new Shopify store without guidance can be stressful and disruptive to backend operations. That’s why our support doesn’t end at launch.

Our 6-month post-support promise means:

Every website we build is strategic, clean, and user-friendly, designed to be easily managed after training.

We believe in transparent, stress-free collaboration, and our pricing reflects the value of long-term reliability, not just a one-off project.

We’re here to build more than just websites. We’re here to build trust.
𝐖𝐚𝐧𝐭 𝐭𝐨 𝐈𝐧𝐜𝐫𝐞𝐚 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐀𝐎𝐕? 𝐒𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐒𝐦𝐚𝐫𝐭𝐞𝐫 𝐔𝐩𝐬𝐞𝐥𝐥𝐬.

Boosting your average order value (AOV) is a top priority for many DTC brands—and for good reason.

Much like great advertising, the best kind of upsell is the one that doesn’t 𝒇𝒆𝒆𝒍 like an upsell. It all comes down to knowing your customers well enough to offer the right incentives—the kind that make them think, “Sure, I’ll add that too.”

Here are a few strategies we’ve implemented across Shopify stores:

1. 𝐅𝐫𝐞𝐪𝐮𝐞𝐧𝐭𝐥𝐲 𝐁𝐨𝐮𝐠𝐡𝐭 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫
 Use Shopify’s native app to show related products that pair well. Some upsell tools even use AI to recommend combos based on customer behavior—perfect for stores with enough purchase history to train the algorithm.

2. 𝐁𝐮𝐲 𝐌𝐨𝐫𝐞, 𝐒𝐚𝐯𝐞 𝐌𝐨𝐫𝐞
Works wonders for products people love to stock up on. Think skincare, snacks, supplements, home cleaning essentials—anything people don’t want to run out of.

3. 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐏𝐥𝐚𝐧𝐬
For consumables or anything customers reorder often, a subscription option can lock in loyalty. Add a small discount, and it’s an easy yes for busy shoppers.

4. 𝐁𝐮𝐧𝐝𝐥𝐞 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭𝐬
When a customer’s already eyeing multiple items, a smartly-priced bundle can tip the scale. Choose items that naturally go together, add a bundled discount, and watch your aov rise.

Not sure which type of upsell fits your brand best? Let’s take a quick look together. 

Book a free consult with Soodo—we’ll help identify the best upsell apps and strategies tailored to your store.
Just wrapped up a homepage revamp for Mizuji, an a Just wrapped up a homepage revamp for Mizuji, an award-winning local haircare brand with products that are loved and repurchased by customers islandwide. 🚿

After conducting a full CRO audit on their Shopify store, we identified several high-impact areas to improve—and decided to kick things off with the homepage.

In just 24 hours, we rolled out a refreshed experience that included:
→ A clearer, more eye-catching homepage video
→ A streamlined navigation menu designed to boost click-throughs
→ Refreshed homepage sections with improved UI/UX
→ A dedicated “Award-Winning” section—now with logos and direct links

None of this would’ve been possible without a client who truly trusted the process (and gave feedback lightning fast). 

Next up: optimizing the product pages with one goal in mind—more conversions and higher AOV.

If you’re a DTC business owner sitting on a great product but a ‘meh’ homepage, let’s talk! You’d be surprised what 24 hours of focused work from Soodo can do.
Shopify store built for Lé Co, a homegrown brand Shopify store built for Lé Co, a homegrown brand specialising in dog cakes and treats.

To support their unique product offerings, we developed custom features tailored to their business needs:

– Image & Pet Name Upload on Product Page: For their custom cakes, customers can upload a pet photo and input the pet’s name directly on the product page before adding to cart—streamlining the ordering experience for personalized items.

– Preorder Settings at Cart Level: A custom cart feature allows customers to select their preferred delivery date and time before checkout, a critical function for coordinating timely deliveries of freshly made products.

If your brand requires thoughtful, functional customisations on Shopify—we’d love to help.

Let’s build something that works as beautifully as it looks.
KARVA Travel x Soodo for custom search filter: exp KARVA Travel x Soodo for custom search filter: experience it on site.
When we built Patch&Bagel, a brand we own, the goa When we built Patch&Bagel, a brand we own, the goal was to sell playful gifts and decor to the US and European markets.

We designed a @shopify store that showcased quirky night lamps and capybara-themed products, which were expected to become the store’s bestsellers.

As the business grew, we worked to add customizable gift options based on customer feedback. We also optimized the store for convertibility, SEO, and scalability to ensure it could handle growth.

What started with just 1-2 orders per week quickly turned into bulk orders for these customizable gifts. Soon, Patch&Bagel began receiving procurement requests from corporate clients, government agencies, and even military organizations for custom-branded products.

At this stage, we decided to explore new opportunities in the local market. Less than a year ago, we launched a subsidiary brand on Shopee Singapore—a fiercely competitive platform known for its tough eCommerce landscape and race-to-the-bottom pricing.

Fast forward to today, and the Shopee store has perfect 5-star ratings and a loyal base of happy, returning customers.

This story is a testament to how a well-optimized Shopify setup, combined with market demand, SEO expertise, and a sprinkle of luck, can lead to incredible and unexpected success.

It’s safe to say this is one of our favorite success stories. :)
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