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soodo.co

We Build Your Shopify Store,
You Grow Your Business.
📍 Singapore 🇸🇬

Do you like wine? We do too. Which made this proj Do you like wine? We do too.

Which made this project especially fun: building our very first wine subscription Shopify store for a passionate founder who wanted to focus on the business while we handled the tech.

From the start, we were trusted with full creative freedom — from layout and typography to the overall structure. With a bright and bold color palette as our base, we designed a storefront that’s as vibrant as the wine selection it offers.

There’s something exciting about helping launch a brand at day one — and we’re proud to be part of this one’s journey.

If you’re a founder ready to hand off the tech so you can focus on growth, we’d love to help.

#ShopifyExperts #WineBusiness #SubscriptionCommerce #DTCBrands #shopifydesign
This store of ours was well overdue for a revamp. This store of ours was well overdue for a revamp.

So we asked a Redditor to roast the old site… and yep, they delivered. Brutal, but effective. It gave us the kick we needed to finally give it a quick refresh.

Two updates we’re especially into:
– A cleaner, bolder landing page
– A sleek new dropdown mega menu that actually makes sense

Running a @Shopify store that’s due for a glow-up?

Come to Soodo — we’ve got you.
If you sell mugs that rival the big boys, make sur If you sell mugs that rival the big boys, make sure your Shopify store sells like them too.

Here are 4 CRO ideas to help you do just that, inspired by Stanley, YETI & Hydroflask:

1️⃣ Use an Overview Image on Your Collection Page:

Don’t make shoppers scroll & click around endlessly. Start with a full lineup image so they can compare styles at a glance.

2️⃣ Swap Color Tabs for Product Images:

Try using actual photos for each color variant. A/B test it and see how conversions shift.

3️⃣ Show, Don’t Tell:

Skip the lengthy feature write-up and use real photos, videos, and use-cases. Trust builds when customers see it in action.

4️⃣ Embed Social Proof Smartly:

Pull in your Instagram feed or UGC directly on the product page. Let your happy customers do the talking.

When everyone’s selling mugs, what sets you apart is the lifestyle (you‘re selling) behind the product.

At Soodo, we help Shopify brands tell that story online through smarter UX, better CRO, and design that actually sells.
At Soodo, we include 6 months of post-project supp At Soodo, we include 6 months of post-project support with every Shopify build,  because one of the biggest concerns we hear from clients is: “What happens after the handover?”

Managing a new Shopify store without guidance can be stressful and disruptive to backend operations. That’s why our support doesn’t end at launch.

Our 6-month post-support promise means:

Every website we build is strategic, clean, and user-friendly, designed to be easily managed after training.

We believe in transparent, stress-free collaboration, and our pricing reflects the value of long-term reliability, not just a one-off project.

We’re here to build more than just websites. We’re here to build trust.
𝐖𝐚𝐧𝐭 𝐭𝐨 𝐈𝐧𝐜𝐫𝐞𝐚 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐀𝐎𝐕? 𝐒𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐒𝐦𝐚𝐫𝐭𝐞𝐫 𝐔𝐩𝐬𝐞𝐥𝐥𝐬.

Boosting your average order value (AOV) is a top priority for many DTC brands—and for good reason.

Much like great advertising, the best kind of upsell is the one that doesn’t 𝒇𝒆𝒆𝒍 like an upsell. It all comes down to knowing your customers well enough to offer the right incentives—the kind that make them think, “Sure, I’ll add that too.”

Here are a few strategies we’ve implemented across Shopify stores:

1. 𝐅𝐫𝐞𝐪𝐮𝐞𝐧𝐭𝐥𝐲 𝐁𝐨𝐮𝐠𝐡𝐭 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫
 Use Shopify’s native app to show related products that pair well. Some upsell tools even use AI to recommend combos based on customer behavior—perfect for stores with enough purchase history to train the algorithm.

2. 𝐁𝐮𝐲 𝐌𝐨𝐫𝐞, 𝐒𝐚𝐯𝐞 𝐌𝐨𝐫𝐞
Works wonders for products people love to stock up on. Think skincare, snacks, supplements, home cleaning essentials—anything people don’t want to run out of.

3. 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 𝐏𝐥𝐚𝐧𝐬
For consumables or anything customers reorder often, a subscription option can lock in loyalty. Add a small discount, and it’s an easy yes for busy shoppers.

4. 𝐁𝐮𝐧𝐝𝐥𝐞 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭𝐬
When a customer’s already eyeing multiple items, a smartly-priced bundle can tip the scale. Choose items that naturally go together, add a bundled discount, and watch your aov rise.

Not sure which type of upsell fits your brand best? Let’s take a quick look together. 

Book a free consult with Soodo—we’ll help identify the best upsell apps and strategies tailored to your store.
Just wrapped up a homepage revamp for Mizuji, an a Just wrapped up a homepage revamp for Mizuji, an award-winning local haircare brand with products that are loved and repurchased by customers islandwide. 🚿

After conducting a full CRO audit on their Shopify store, we identified several high-impact areas to improve—and decided to kick things off with the homepage.

In just 24 hours, we rolled out a refreshed experience that included:
→ A clearer, more eye-catching homepage video
→ A streamlined navigation menu designed to boost click-throughs
→ Refreshed homepage sections with improved UI/UX
→ A dedicated “Award-Winning” section—now with logos and direct links

None of this would’ve been possible without a client who truly trusted the process (and gave feedback lightning fast). 

Next up: optimizing the product pages with one goal in mind—more conversions and higher AOV.

If you’re a DTC business owner sitting on a great product but a ‘meh’ homepage, let’s talk! You’d be surprised what 24 hours of focused work from Soodo can do.
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