Jessica Bong is the Founder of Soodo, a cross-platform eCommerce growth partner specializing in Shopify, Lazada, and Shopee.
With over a decade of hands-on experience in online selling and a proven track record of building and scaling online stores, Jessica is passionate about equipping direct-to-consumer (DTC) brands with the tools and strategies to succeed in the ever-evolving eCommerce landscape.
A condensed timeline:
Jessica’s eCommerce journey began at 17 when she launched her first T-shirt brand during her studies at Singapore Polytechnic. Starting with local pop-ups, she quickly expanded to international markets through platforms like Etsy. While her early entrepreneurial success sparked a passion for online selling, it also highlighted the challenges and limitations of relying solely on marketplaces. This realization led her to master Shopify store creation—initially for her own brands and later for clients through Soodo.
Since its inception, Soodo has helped brands across industries—including jewelry, tech gadgets, home decor, and subscription boxes—build and optimize Shopify stores tailored for organic growth and seamless user experiences. Jessica’s Soodo-owned portfolio of brands achieved six-figure revenues within their first year, showcasing her ability to balance design, functionality, and profitability.
With over a decade of experience in eCommerce, Jessica has witnessed how rising ad costs and shifting consumer habits impact bootstrapped brand owners. She champions a profit-first approach, leveraging Shopify and marketplaces strategically to meet customer needs while ensuring financial sustainability.
Jessica’s expertise lies in combining cutting-edge AI solutions and data-driven insights to optimize customer touchpoints and maximize conversion rates. She has designed eCommerce stores that prioritize organic growth, implemented advanced advertising strategies on platforms like Meta, Pinterest, TikTok, and Google, and provided strategic advice on CRO, UI/UX, and SEO to significantly boost purchase rates.
Why "Soodo"?
The name “Soodo” draws inspiration from “pseudo-nymous”—reflecting our philosophy of being the silent force behind our clients’ success stories.
Today, Soodo helps ambitious DTC brands navigate and thrive across Shopify, Lazada, and Shopee. We combine platform expertise with data-driven strategies to drive meaningful growth—all while staying true to our core belief.
Some brands that we worked with:
Our values and principles
At Soodo, our values are the driving force behind every strategy we develop, every campaign we launch, and every partnership we build.
Our Expertise
We specialize in helping brands expand and optimize their presence across:
- Shopify: For building brand identity and maximizing margins
- Lazada: For tapping into Southeast Asia’s bustling marketplace
- Shopee: For reaching mobile-first consumers effectively
Let's Grow Together
Whether you’re looking to:
- Move to Shopify for better margins
- Expand to marketplaces for increased visibility
- Optimize your current platform performance
- Or explore new growth opportunities
We’re here to help you succeed.
“Jessica is just amazing, she is very experienced and knowledgeable, she is able to advice me and make the right choices, very grateful to be working with her on my project.”