About Us
Soodo is a Shopify agency specialising in development and conversion rate optimisation (CRO), founded by Jessica Bong in 2022. We build sales-first store builds, full-store migrations, CRO audits, and eCommerce strategy for bootstrapped founders and SMEs across Singapore, Malaysia, Australia, the UK, and the US.
Hi, I'm Jessica — founder of Soodo and owner of Patch & Bagel, an active Shopify brand selling custom goods in Singapore.
Through every store I built and every mistake I made, one thing became clear — there was no Shopify partner I would actually trust with my own brand. So in 2022, I built Soodo to be that partner for other founders.
The name draws from “pseudonymous” — we're the silent force behind your success. You take the credit. We build the engine.
Book a Meet & Greet Call →Why Soodo Exists
The Problem
The Shopify development industry has a fundamental problem — and if you've been burnt before, you already know it.
Freelancers on marketplace platforms build websites that look good in screenshots but don't convert. They've never run an online store. They don't understand your customer journey, your margins, or what makes someone click buy. Large agencies charge enterprise rates completely out of reach for bootstrapped founders — and even then, you're handed off to a junior and never speak to anyone senior again.
Neither option understands what it actually takes to run a store that sells.
The Solution
Built by a real founder. Jessica built and scaled her own Shopify brands before building yours. She knows what works because she's tested it herself — not just read about it.
CRO-first, always. Every decision — layout, copy, navigation, checkout — is made with conversion in mind. A beautiful store that doesn't sell is a waste of your investment.
A long-term partner, not a vendor. Every project includes 6 months of personal WhatsApp support post-launch. We don't disappear after handover.
From T-Shirts to Soodo
I started selling online in 2016 while studying at Singapore Polytechnic. Every store since — the wins and the ones that closed — taught me something the freelancers and big agencies never learn: what it actually takes to run a store that sells.
Sold school T-shirts using self-taught Adobe Illustrator skills — profits funded charity and capital for a t-shirt brand.
Launched t-shirt brand Kieron Collective, held a first pop-up at the old Red Dot Design Museum on Maxwell Road, and partnered with Instagram influencers for visibility.
Hit 100+ international orders on Etsy, then used those online sales to fund a year-long solo backpacking trip while managing the store remotely.
Moved to Berlin and launched ChunkCase on Shopify — a Microsoft Surface accessories brand. A crash course in multi-currency, Shopify Markets, global shipping, and conversion optimisation on a tight budget. (ChunkCase closed in 2024, unable to compete with larger brands — the business later merged into Patch & Bagel.)
Founded Soodo — the Shopify partner Jessica always wished she'd had for her own stores.
Teaching the Next Generation of Shopify Founders
Alongside client projects, Jessica has personally trained 60+ students to build and launch their own Shopify stores — through Equinet Academy's Shopify Store Creation Course and Singapore's SkillsFuture-accredited WSQ Shopify Store Creation Course.
Ready to build a store that actually sells?
Book a Meet & Greet Call →
Consulted, built and optimised since 2019.
Six years, Shopify-only — no jack-of-all-trades.
Named the clearest fit for Singapore Shopify CRO.
Brief to launch, with a fast-track option.
Hands-on WhatsApp support after every launch.
Certified Shopify Partner. It's all we do.
What we do
Build & Migrate
- New Shopify store builds (from $6K)
- WooCommerce → Shopify migration
- Magento → Shopify migration
- Custom themes & app integrations
- Shopify Markets / multi-currency
Optimise & Grow
- Conversion rate optimisation (from $1K)
- On-page SEO & AI-search (GEO)
- Core Web Vitals & speed
- Corporate training & 1-1 consults
- 2-day Shopify workshop @ Equinet Academy
Built by a founder who runs her own store.
Before Soodo, Jessica built her own six-figure Shopify brand — and still runs it today. Every store we build is rooted in real operating experience: what actually converts, what customers ignore, and where revenue leaks. You work directly with the person doing the work, not an account manager.