Shopify Guides and UpdatesThe Shopify Optimization Checklist by Soodo
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A Shopify optimisation checklist is a structured audit of every conversion point on your store — homepage, navigation, product pages, cart, checkout, speed, and analytics. Below, you can get the exact checklist we use across 200+ Shopify store audits at Soodo, free, as a copyable Google Sheet.

What does the Shopify optimisation checklist cover?

The checklist shows exactly what to check and what to fix across homepage UX, product and collection pages, cart and checkout friction, site speed, mobile experience, and the analytics you need to prove the improvements. Each item includes step-by-step instructions, so you can work through it without a developer.

Why do good Shopify stores still leak revenue?

I get it. Between product, marketing, operations, and logistics, the website always slips down the list — for small and big brands alike. Unless you’ve got a dedicated developer or Shopify manager, stores with great products quietly miss the conversion and UX wins they should be capturing.

After 10+ years in eCommerce and 200+ Shopify audits, I keep seeing the same thing: store owners are leaving money on the table — not because their products are bad or their market’s “too competitive,” but because no one has the bandwidth to optimise the store and turn traffic into sales.

Who built this checklist?

Hi, I’m Jessica — founder of Soodo (this Shopify agency) and a DTC brand owner myself (Patch&Bagel).

That’s why I built the Shopify Optimisation Checklist — a no-fluff Google Sheet that shows you exactly what to check, what to fix, and what actually moves the needle. Copy it, tailor it to your store, and start improving today.

It’s the same process I use to uncover thousands of dollars in quick wins for clients — fast, repeatable, and usually without spending an extra cent on ads.

Shopify Checklist

Free Shopify Optimization Checklist

Made for new & experienced store owners who want more sales.

Includes 100+ website references updated monthly.


Frequently asked questions

Is the Shopify optimisation checklist free?

Yes. Enter your details below and the full, editable Google Sheet is sent straight to your inbox. No payment required.

What if I would rather have someone optimise my store for me?

Soodo offers done-for-you Shopify store optimisation from SGD $1,000, covering CRO fixes, speed, and UX improvements identified in a structured audit.

How much does professional Shopify work cost?

Optimisation starts from SGD $1,000, migrations from SGD $4,000, and full builds from SGD $6,000. See our honest Shopify development cost guide for a complete breakdown.

  • What to optimise first on your homepage
  • How to lift conversions on product & collection pages
  • Where to focus for the fastest ROI

Enter your details below and I’ll send the full, editable Google Sheet — with step-by-step instructions — straight to your inbox.

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What our clients say

Real reviews from the Shopify brand owners we have worked with.

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Marie Monmont profile picture
Marie Monmont
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Jessica's work is truly genuine and working with her is a pure pleasure. No hassle, good understanding on what our brand Wildness really needed out of Shopify. Nailed it , highly recommend to work with her! Thanks from Wildness Asia!
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Ruth Ng profile picture
Ruth Ng
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Jessica was an absolute delight to work with! She’s meticulous and super knowledgeable about all the technical things which I am totally clueless about. Best thing about Jessica is that she’s always very responsive and willing to help. You know she’s genuinely invested in your work and wants the best for your business. It’s my blessing to have found her, she’s definitely a trusted professional service. As a small business owner, we really need someone we can trust to make things work and Jessica is the person!
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Jonathon Lau profile picture
Jonathon Lau
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The cooperation with Soodo was a blessing, Jessica's professionalism and efficiency makes it such a breeze to get the best possible results. I am more than willing to share my experience with anyone who are thinkning of doing their online presences in shopify and looking for a realiable, qualitative agency to do the job. Soodo - a choice you would love after making it.
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Mike Chu profile picture
Mike Chu
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Working with Jess is a real pleasure. Responsive, independent and punctual, she's one that aims to pull a project towards completion by all means. Highly recommended for those who are looking to improve their page!