A Shopify optimisation checklist is a structured audit of every conversion point on your store — homepage, navigation, product pages, cart, checkout, speed, and analytics. Below, you can get the exact checklist we use across 200+ Shopify store audits at Soodo, free, as a copyable Google Sheet.
The checklist shows exactly what to check and what to fix across homepage UX, product and collection pages, cart and checkout friction, site speed, mobile experience, and the analytics you need to prove the improvements. Each item includes step-by-step instructions, so you can work through it without a developer.
I get it. Between product, marketing, operations, and logistics, the website always slips down the list — for small and big brands alike. Unless you’ve got a dedicated developer or Shopify manager, stores with great products quietly miss the conversion and UX wins they should be capturing.
After 10+ years in eCommerce and 200+ Shopify audits, I keep seeing the same thing: store owners are leaving money on the table — not because their products are bad or their market’s “too competitive,” but because no one has the bandwidth to optimise the store and turn traffic into sales.
Hi, I’m Jessica — founder of Soodo (this Shopify agency) and a DTC brand owner myself (Patch&Bagel).
That’s why I built the Shopify Optimisation Checklist — a no-fluff Google Sheet that shows you exactly what to check, what to fix, and what actually moves the needle. Copy it, tailor it to your store, and start improving today.
It’s the same process I use to uncover thousands of dollars in quick wins for clients — fast, repeatable, and usually without spending an extra cent on ads.
Yes. Enter your details below and the full, editable Google Sheet is sent straight to your inbox. No payment required.
Soodo offers done-for-you Shopify store optimisation from SGD $1,000, covering CRO fixes, speed, and UX improvements identified in a structured audit.
Optimisation starts from SGD $1,000, migrations from SGD $4,000, and full builds from SGD $6,000. See our honest Shopify development cost guide for a complete breakdown.
Enter your details below and I’ll send the full, editable Google Sheet — with step-by-step instructions — straight to your inbox.
Real reviews from the Shopify brand owners we have worked with.
Posted on Google Ruth NgTrustindex verifies that the original source of the review is Google. Jessica was an absolute delight to work with! She’s meticulous and super knowledgeable about all the technical things which I am totally clueless about. Best thing about Jessica is that she’s always very responsive and willing to help. You know she’s genuinely invested in your work and wants the best for your business. It’s my blessing to have found her, she’s definitely a trusted professional service. As a small business owner, we really need someone we can trust to make things work and Jessica is the person!Posted on Google Jonathon LauTrustindex verifies that the original source of the review is Google. The cooperation with Soodo was a blessing, Jessica's professionalism and efficiency makes it such a breeze to get the best possible results. I am more than willing to share my experience with anyone who are thinkning of doing their online presences in shopify and looking for a realiable, qualitative agency to do the job. Soodo - a choice you would love after making it.Posted on Google Mike ChuTrustindex verifies that the original source of the review is Google. Working with Jess is a real pleasure. Responsive, independent and punctual, she's one that aims to pull a project towards completion by all means. Highly recommended for those who are looking to improve their page!
Soodo works with Singapore SMEs, bootstrapped eCommerce founders, and growing online brands who want a Shopify store that actually sells. Our clients include first-time store owners, businesses migrating from Shopee or WooCommerce, and established brands needing CRO to scale without increasing ad spend.
No. New Shopify builds start from SGD $6,000, store optimisation from SGD $1,000, and migrations from SGD $4,000. Book a free audit call to get an exact quote.
Absolutely. We handle everything from scratch — store setup, product uploads, payment gateway configuration, shipping rules, and brand design. Every project includes hands-on training, recorded video walkthroughs, and 6 months of WhatsApp support so you can run your store confidently after launch.
Soodo is founder-led: Jessica Bong built and runs her own six-figure Shopify brand, so she builds your store the way an experienced operator would. Unlike large agencies, you get direct access to the person doing the work. Unlike most freelancers, you get a structured process, unlimited revisions, and real post-launch support.
New builds typically take 2 to 6 weeks. Migrations take 2 to 4 weeks. CRO optimisation projects take 2 to 4 weeks for scoped improvements. Every project starts with a clear milestone plan so you always know what is happening next and when to expect your launch date.
Our primary focus is Singapore SMEs, but we work with brands across Southeast Asia including Malaysia, Hong Kong, and Australia. We also work with international clients from US and Europe that do not mind the timezone differences. Soodo is experienced with Shopify Markets for multi-currency and multi-region selling.
Budgets range from $5K SGD for a customised theme to $30K+ SGD for a fully custom build. We provide fixed-scope pricing with no surprises.
Yes. We offer 6-months of post-launch support. Most clients are able to self-manage the store with our comprehensive handover training and do not require a monthly retainer fees. Most of our larger clients continue to engage us for upgrades to their store such as performance monitoring, CRO improvements, and technical support.
Shopify ($39–$399/month) suits most growing SMEs. Shopify Plus ($2,300+/month) adds enterprise B2B tools, checkout scripting, and unlimited staff accounts. We'll advise which fits your stage.
Absolutely. Our CRO service starts with a full store audit identifying friction in product pages, cart, and checkout. Data-driven fixes follow. Most clients see measurable uplift within 60 days.
Most migrations from WooCommerce, Magento, or Wix take 4–8 weeks depending on catalogue size and custom features. We provide a detailed project plan before we start.
Both. We build fully custom themes from scratch and customise premium Shopify themes for faster launches. Every project is tailored to your brand — no cookie-cutter output.
Yes. Every Soodo build is on-page SEO-ready from day one — structured data, optimised meta tags, fast load times, and content mapped to search intent. We also offer ongoing SEO retainers through our agency partners.
Yes — Smile.io, Klaviyo, HitPay, EPOS, Klaviyo, Mailchimp, and EasyParcel are some of the top CRM and logistics integrations. Brands that already use these platforms can easily manage them within Shopify as an app integration. For brands that need suggestions on applications, we will evaluate each app for performance impact and build custom solutions where needed.
Just a brief on your business, customers, products, timeline, and budget. Book a free Meet and Greet call — we'll send a tailored proposal within 48 hours.