Hi, this is Jessica. Founder of Soodo & brand owner of Patch&Bagel.
After 10+ years in eCommerce and auditing over 200+ Shopify websites,
I realised that many Shopify store owners are bleeding money on their website.
Not because their products are bad.
Not because their industry is “too competitive.”
But because they don’t know how to optimize their store for conversion, to turn traffic into sales.
I see it all the time: stores with great products that should be printing money, held back by simple, fixable issues across their homepage, product and collection pages.
That’s exactly why I created the Shopify Optimization Checklist.
It’s a no-fluff Google Sheets guide that shows you exactly what to check, what to fix, and what actually moves the needle.
You can grab a copy, personalise it to your store, and start improving things immediately.
It’s the same process I use to uncover $1,200+ worth of quick wins for my clients —repeatedly, in a short timeframe, and often without spending a single extra dollar on ads.
And if you book a free audit call with me along with the checklist, I’ll break down:
To grab the full, editable Google Sheets version with clear, step-by-step instructions, enter your details below and I’ll send it straight to your inbox.
Soodo works with Singapore SMEs, bootstrapped eCommerce founders, and growing online brands who want a Shopify store that actually sells. Our clients include first-time store owners, businesses migrating from Shopee or WooCommerce, and established brands needing CRO to scale without increasing ad spend.
No. New Shopify builds start from SGD $4,000, store optimisation from SGD $2,500, and migrations from SGD $3,500. Book a free audit call to get an exact quote.
Absolutely. We handle everything from scratch — store setup, product uploads, payment gateway configuration, shipping rules, and brand design. Every project includes hands-on training, recorded video walkthroughs, and 6 months of WhatsApp support so you can run your store confidently after launch.
Soodo is founder-led: Jessica Bong built and runs her own six-figure Shopify brand, so she builds your store the way an experienced operator would. Unlike large agencies, you get direct access to the person doing the work. Unlike most freelancers, you get a structured process, unlimited revisions, and real post-launch support.
New builds typically take 2 to 6 weeks. Migrations take 2 to 4 weeks. CRO optimisation projects take 2 to 4 weeks for scoped improvements. Every project starts with a clear milestone plan so you always know what is happening next and when to expect your launch date.
Our primary focus is Singapore SMEs, but we work with brands across Southeast Asia including Malaysia, Hong Kong, and Australia. We also work with international clients from US and Europe that do not mind the timezone differences. Soodo is experienced with Shopify Markets for multi-currency and multi-region selling.
Budgets range from $5K SGD for a customised theme to $30K+ SGD for a fully custom build. We provide fixed-scope pricing with no surprises.
Yes. We offer 6-months of post-launch support. Most clients are able to self-manage the store with our comprehensive handover training and do not require a monthly retainer fees. Most of our larger clients continue to engage us for upgrades to their store such as performance monitoring, CRO improvements, and technical support.
Shopify ($39–$399/month) suits most growing SMEs. Shopify Plus ($2,300+/month) adds enterprise B2B tools, checkout scripting, and unlimited staff accounts. We'll advise which fits your stage.
Absolutely. Our CRO service starts with a full store audit identifying friction in product pages, cart, and checkout. Data-driven fixes follow. Most clients see measurable uplift within 60 days.
Most migrations from WooCommerce, Magento, or Wix take 4–8 weeks depending on catalogue size and custom features. We provide a detailed project plan before we start.
Both. We build fully custom themes from scratch and customise premium Shopify themes for faster launches. Every project is tailored to your brand — no cookie-cutter output.
Yes. Every Soodo build is on-page SEO-ready from day one — structured data, optimised meta tags, fast load times, and content mapped to search intent. We also offer ongoing SEO retainers through our agency partners.
Yes — Smile.io, Klaviyo, HitPay, EPOS, Klaviyo, Mailchimp, and EasyParcel are some of the top CRM and logistics integrations. Brands that already use these platforms can easily manage them within Shopify as an app integration. For brands that need suggestions on applications, we will evaluate each app for performance impact and build custom solutions where needed.
Just a brief on your business, customers, products, timeline, and budget. Book a free Meet and Greet call — we'll send a tailored proposal within 48 hours.