Shopify Guides and UpdatesThe Shopify Optimization Checklist by Soodo
Free Google Sheet · No developer needed

The checklist behind 200+ Shopify store audits. Yours free.

Go through your homepage, product pages, checkout, speed and tracking in one sitting, and find the fixes that turn more of your traffic into sales.

Preview of the Soodo Shopify Optimization Checklist in Google Sheets, showing the homepage checks with a how-to column
  • Every check comes with step-by-step instructions
  • Built for store owners, not developers
  • Copy it, tick it off, re-run it every quarter

Where should we send it?

Shopify Checklist

Free Shopify Optimization Checklist

Made for new & experienced store owners who want more sales.

Includes 100+ website references updated monthly.


What's inside

Five areas of your store where sales quietly leak, checked one by one.

  • 1. Homepage & navigationIs it obvious what you sell, and where to click next?
  • 2. Product & collection pagesPhotos, pricing, reviews and the details shoppers look for before they buy.
  • 3. Cart & checkoutRemove the small bits of friction that make people leave at the last step.
  • 4. Speed & mobileMost shoppers are on their phones. Make your store feel fast there.
  • 5. Analytics & trackingSet up the numbers you need to prove each fix is working.

Who made this

Hi, I'm Jessica, founder of Soodo, a founder-led Singapore Shopify agency. I also run my own brand, Patch&Bagel, so I know how easily the website slips down the to-do list.

This is the same checklist we use on every store audit. No fluff, just what to check, what to fix, and how.

  • 200+Shopify audits
  • 10+years in eCommerce
  • SGbased team

Quick questions

Is it really free?

Yes. Pop in your details and the Google Sheet lands in your inbox. No payment needed.

Do I need a developer?

No. Every item says what to check and how to fix it, with step-by-step instructions you can follow in your Shopify admin.

What if I'd rather you just fix it?

Want it done properly? Apply to work with Soodo.

How much does other Shopify work cost?

Migrations start from SGD 6,000 and full builds from SGD 8,500. Our Shopify cost guide has the full breakdown.

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