Existing Shopify Store Optimization
Shopify CRO & Store Optimisation · Singapore

Turn More Visitors Into Buyers — Without Increasing Ad Spend

We audit your Shopify store, identify exactly what's blocking sales, and fix it. Data-driven CRO that improves your conversion rate — from SGD $2,500.

Get a Free Store Audit → View Our Work
Sound familiar?
✕Traffic is up but conversions aren't moving
✕High add-to-cart rate but shoppers abandon at checkout
✕Mobile bounce rate is much higher than desktop
✕Conversion rate stuck below 2% despite ad spend
✕Customers say they're confused or can't find products
✕Store looks good but doesn't feel trustworthy enough to buy
What's Included

A Full Shopify CRO Audit & Implementation

We don't just tell you what's wrong — we fix it. Every optimisation project includes a deep audit followed by hands-on implementation.

  • Full store conversion audit (homepage, collection, product, cart, checkout)
  • Heatmap & session recording analysis (if data available)
  • Mobile UX review — tap targets, speed, scroll behaviour
  • Trust signal audit — reviews, badges, guarantees, social proof
  • Product page copy & structure optimisation
  • Navigation & collection page architecture improvements
  • Checkout flow simplification & friction removal
  • Page speed & Core Web Vitals optimisation
  • App stack review — remove what's slowing you down
  • Email capture flow & abandoned cart sequence setup
  • A/B test roadmap with highest-impact hypotheses
  • Before/after comparison report with revenue impact estimates
The Soodo Approach

CRO That's Built on Operator Experience

Most CRO agencies follow generic playbooks. Soodo founder Jessica Bong runs her own Shopify brand — so every recommendation is grounded in what actually moves the needle.

📊

Data Before Opinions

We start every project with a quantitative audit — GA4, heatmaps, session recordings — so changes are driven by your store's actual data, not assumptions.

🛒

Full Funnel Thinking

From the first click to the thank-you page, we optimise the entire purchase journey — not just the homepage. Every drop-off point is addressed.

📱

Mobile-First CRO

Singapore shoppers predominantly buy on mobile. We prioritise mobile UX fixes that deliver the fastest conversion lifts for your audience.

💬

Trust Signal Engineering

Credibility gaps kill conversions. We identify exactly where shoppers hesitate and add the right trust signals — reviews, guarantees, social proof — to close the gap.

⚡

Speed as a Conversion Driver

A 1-second delay costs 7% in conversions. We optimise LCP, remove render-blocking scripts, and compress assets so your store loads fast on every device.

🔗

SEO-Safe Changes Only

Every CRO change preserves your existing SEO equity. URL structure, metadata, and redirects are handled correctly — your rankings are protected throughout.

+1%CVR = 2× revenue potential
2–4 wksTypical turnaround
0Ranking drops (SEO-safe)
SGD $2,500+Starting investment
How It Works

Your Shopify CRO Project, Step by Step

A structured process that delivers measurable results — not just a report that sits in a folder.

1
Store Audit

We conduct a comprehensive audit across all key pages — identifying every friction point, trust gap, and UX issue blocking conversions.

2
Priority Roadmap

We rank changes by estimated revenue impact and implementation effort. You see exactly what we'll fix, why, and what result to expect.

3
Implementation

We implement all agreed changes directly in your Shopify store — copy, design, UX, apps, and speed optimisation. No handover to you mid-project.

4
Report & Handover

Full before/after report, A/B test roadmap for ongoing testing, and walkthrough of every change so you can maintain and build on the work.

Recent Work

CRO & Optimisation Projects

CRO Landing Page · Malaysia

TAHAN — Outdoor Gear

Conversion-optimised Shopify landing page for Malaysia's leading outdoor gear brand with 100k+ customers.

 Migration + CRO Revamp · Singapore

Maison Curio — Home Decor

Full catalog restructure and UX-optimised navigation to improve browse-to-purchase conversion rate.

 Custom Build · Singapore

TPlays — Premium Tea

CRO principles applied from day one — custom Figma build designed to convert both B2C and B2B buyers.

Find Out What's Blocking Your Shopify Sales

Book a free 20-minute audit call. We'll review your store and tell you the top 3 things holding back your conversion rate — at no cost, no obligation.

Book a Free Store Audit →
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Got Questions?

Working With Soodo, Shopify Agency

What types of businesses does Soodo work with?

Soodo works with Singapore SMEs, bootstrapped eCommerce founders, and growing online brands who want a Shopify store that actually sells. Our clients include first-time store owners, businesses migrating from Shopee or WooCommerce, and established brands needing CRO to scale without increasing ad spend.

Do I need a big budget to work with Soodo?

No. New Shopify builds start from SGD $4,000, store optimisation from SGD $2,500, and migrations from SGD $3,500. Book a free audit call to get an exact quote.

Can Soodo help me if I am new to Shopify?

Absolutely. We handle everything from scratch — store setup, product uploads, payment gateway configuration, shipping rules, and brand design. Every project includes hands-on training, recorded video walkthroughs, and 6 months of WhatsApp support so you can run your store confidently after launch.

How is Soodo different from a freelancer or large agency?

Soodo is founder-led: Jessica Bong built and runs her own six-figure Shopify brand, so she builds your store the way an experienced operator would. Unlike large agencies, you get direct access to the person doing the work. Unlike most freelancers, you get a structured process, unlimited revisions, and real post-launch support.

How long does a typical Shopify project take from start to launch?

New builds typically take 2 to 6 weeks. Migrations take 2 to 4 weeks. CRO optimisation projects take 2 to 4 weeks for scoped improvements. Every project starts with a clear milestone plan so you always know what is happening next and when to expect your launch date.

Does Soodo work with businesses outside Singapore?

Our primary focus is Singapore SMEs, but we work with brands across Southeast Asia including Malaysia, Hong Kong, and Australia. We also work with international clients from US and Europe that do not mind the timezone differences. Soodo is experienced with Shopify Markets for multi-currency and multi-region selling.

What does a Shopify build cost in Singapore?

Budgets range from $5K SGD for a customised theme to $30K+ SGD for a fully custom build. We provide fixed-scope pricing with no surprises.

Do you offer post-launch support?

Yes. We offer 6-months of post-launch support. Most clients are able to self-manage the store with our comprehensive handover training and do not require a monthly retainer fees. Most of our larger clients continue to engage us for upgrades to their store such as performance monitoring, CRO improvements, and technical support.

Shopify vs Shopify Plus — which is right for us?

Shopify ($39–$399/month) suits most growing SMEs. Shopify Plus ($2,300+/month) adds enterprise B2B tools, checkout scripting, and unlimited staff accounts. We'll advise which fits your stage.

Can you improve my existing store's conversion rate?

Absolutely. Our CRO service starts with a full store audit identifying friction in product pages, cart, and checkout. Data-driven fixes follow. Most clients see measurable uplift within 60 days.

How long does a Shopify migration take?

Most migrations from WooCommerce, Magento, or Wix take 4–8 weeks depending on catalogue size and custom features. We provide a detailed project plan before we start.

Do you build custom themes or use templates?

Both. We build fully custom themes from scratch and customise premium Shopify themes for faster launches. Every project is tailored to your brand — no cookie-cutter output.

Can you help with Shopify SEO?

Yes. Every Soodo build is on-page SEO-ready from day one — structured data, optimised meta tags, fast load times, and content mapped to search intent. We also offer ongoing SEO retainers through our agency partners.

Do you handle app integrations?

Yes — Smile.io, Klaviyo, HitPay, EPOS, Klaviyo, Mailchimp, and EasyParcel are some of the top CRM and logistics integrations. Brands that already use these platforms can easily manage them within Shopify as an app integration. For brands that need suggestions on applications, we will evaluate each app for performance impact and build custom solutions where needed.

What do I need to get started?

Just a brief on your business, customers, products, timeline, and budget. Book a free Meet and Greet call — we'll send a tailored proposal within 48 hours.

Book a Free Shopify Audit →