Visual branding plays a significant role in how customers perceive your brand. Start by creating or selecting a logo that reflects your brand’s personality and values. If you don’t have design skills, platforms like Canva offer free logo templates and design tools to help you get started.
Next, choose a color palette that aligns with your brand identity. Consider the psychology of colors and how they influence emotions and perceptions. Tools like Coolors or Adobe Color can assist in creating harmonious color schemes.
Similarly, select two to three fonts for your brand—one for headings, another for body text, and a third for accents. Google Fonts offers a vast selection of free, web-safe fonts to choose from.