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Free eCommerce Visual Branding Guide

Get started with consistent visual branding.

For new ecommerce brands, crafting a consistent visual brand theme across your website and social media channels is crucial for building trust, recognition, and ultimately, driving sales.

Free Visual Branding


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Why you need a consistent visual branding and how to do it?

Visual branding plays a significant role in how customers perceive your brand. Start by creating or selecting a logo that reflects your brand’s personality and values. If you don’t have design skills, platforms like Canva offer free logo templates and design tools to help you get started.

Next, choose a color palette that aligns with your brand identity. Consider the psychology of colors and how they influence emotions and perceptions. Tools like Coolors or Adobe Color can assist in creating harmonious color schemes.

Similarly, select two to three fonts for your brand—one for headings, another for body text, and a third for accents. Google Fonts offers a vast selection of free, web-safe fonts to choose from.

Other free guides:


Lean Brand Strategy

(Coming soon)


Media Planning

(Coming soon)

Want help getting your eCommerce brand started or scaled? 

Contact us now for a free consult.


Soodo is an eCommerce Venture Builder for Purpose-driven Brands | We build & scale profitable DTC businesses.

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