What is the most important Shopify optimisation for conversions?

Page speed is the single biggest lever — a 1-second improvement can lift conversions by 7%. Compress images, use a fast theme, and remove unused apps.

How do I optimise my Shopify product pages?

Use high-quality images from multiple angles, write benefit-led descriptions, show real customer reviews, and place the Add to Cart button above the fold.

What trust signals should a Shopify store have?

Essential signals: customer reviews, a clear returns policy, secure payment badges, an About page with real photos, and a Singapore business contact number.

How do I reduce cart abandonment on Shopify?

Enable one-page checkout, offer guest checkout, show trust badges at checkout, and set up a 3-email abandoned cart sequence to recover lost sales.

How often should I audit my Shopify store?

Do a full audit quarterly. Check checkout abandonment rate weekly and page speed monthly. Use Google Analytics 4 to spot pages with high exit rates.

SOODO Free Google Sheet · No developer needed

The checklist behind 200+ Shopify store audits. Yours free.

Go through your homepage, product pages, checkout, speed and tracking in one sitting, and find the fixes that turn more of your traffic into sales.

Preview of the Soodo Shopify Optimization Checklist in Google Sheets, showing the homepage checks with a how-to column

Every check comes with step-by-step instructions
Built for store owners, not developers
Copy it, tick it off, re-run it every quarter

Where should we send it?

What's inside

Five areas of your store where sales quietly leak, checked one by one.

1. Homepage & navigationIs it obvious what you sell, and where to click next?
2. Product & collection pagesPhotos, pricing, reviews and the details shoppers look for before they buy.
3. Cart & checkoutRemove the small bits of friction that make people leave at the last step.
4. Speed & mobileMost shoppers are on their phones. Make your store feel fast there.
5. Analytics & trackingSet up the numbers you need to prove each fix is working.

Who made this

Hi, I'm Jessica, founder of Soodo, a Shopify build and CRO agency in Singapore. I also run my own brand, Patch&Bagel, so I know how easily the website slips down the to-do list.

This is the same checklist we use on every store audit. No fluff, just what to check, what to fix, and how.

200+Shopify audits
10+years in eCommerce
SGbased team

Quick questions

Is it really free?

Yes. Pop in your details and the Google Sheet lands in your inbox. No payment needed.

Do I need a developer?

No. Every item says what to check and how to fix it, with step-by-step instructions you can follow in your Shopify admin.

What if I'd rather you just fix it?

We do that too. Done-for-you Shopify optimisation starts from SGD 1,600.

How much does other Shopify work cost?

Migrations start from SGD 4,000 and full builds from SGD 4,500. Our Shopify cost guide has the full breakdown.

Send me the checklist

What our clients say

Real reviews from the Shopify brand owners we have worked with.

    
 
 
       Posted on Google  
   
   Harold Harjantho 
 
 
 
 Trustindex verifies that the original source of the review is Google. Jessica was responsive, practical and easy to communicate with throughout the project, and was very open to making adjustments based on my feedback and business needs. I especially appreciated her input on simplifying the product page structure and improving the customer journey for both ready-to-wear and made-to-order products. Overall, it was a good experience working with her and the SOODO team.
  
 
      Posted on Google  
   
   Marie Monmont 
 
 
 
 Trustindex verifies that the original source of the review is Google. Jessica's work is truly genuine and working with her is a pure pleasure. No hassle, good understanding on what our brand Wildness really needed out of Shopify. Nailed it , highly recommend to work with her! Thanks from Wildness Asia!
  
 
      Posted on Google  
   
   Ruth Ng 
 
 
 
 Trustindex verifies that the original source of the review is Google. Jessica was an absolute delight to work with! She’s meticulous and super knowledgeable about all the technical things which I am totally clueless about. Best thing about Jessica is that she’s always very responsive and willing to help. You know she’s genuinely invested in your work and wants the best for your business. It’s my blessing to have found her, she’s definitely a trusted professional service. As a small business owner, we really need someone we can trust to make things work and Jessica is the person!
  
 
      Posted on Google  
   
   Jonathon Lau 
 
 
 
 Trustindex verifies that the original source of the review is Google. The cooperation with Soodo was a blessing, Jessica's professionalism and efficiency makes it such a breeze to get the best possible results. I am more than willing to share my experience with anyone who are thinkning of doing their online presences in shopify and looking for a realiable, qualitative agency to do the job.
Soodo - a choice you would love after making it.
  
 
      Posted on Google  
   
   Mike Chu 
 
 
 
 Trustindex verifies that the original source of the review is Google. Working with Jess is a real pleasure. Responsive, independent and punctual, she's one that aims to pull a project towards completion by all means. Highly recommended for those who are looking to improve their page!

The checklist behind 200+ Shopify store audits. Yours free.

Free Shopify Optimization Checklist

What's inside

Who made this

Quick questions

What our clients say