About Us
We are a Singapore-based Shopify Development & Optimization Agency helping eCommerce brands launch, revamp, and scale high-converting stores — all with highly competitive rates.
Our Mission
The Problem
Soodo is a Shopify Website Development Studio born out of founder Jessica’s own frustration of not having the right developer for her own Shopify store in 2019.
The Shopify website development industry is broken – freelancers on fiverr & upwork have no experience running an online store, and big agencies are charging an arm and a leg to bootstrapped business owners.
We are changing the game.
The Solution
Today, we build conversion-focused Shopify storefronts for brands that want more than “just another website”, but one that actually SELLS.
We specialize in helping business owners:
• Launch new brands on Shopify with strategy baked in from day one• Upgrade outdated stores into high-conversion sales machines
• Focus on growth, while we handle the design, build, and optimization
If you’re scaling an eCommerce brand and need a Shopify partner who’s got actual eCommerce experience and knows what actually works – we’d love to connect.
Founder Story
Hi, I’m Jessica. Founder of Soodo and owner of online brand Patch&Bagel.
The name “Soodo” draws inspiration from “pseudo-nymous”- reflecting our philosophy of being the silent force behind our clients’ success stories.
Soodo was founded to help ambitious brand owners build high-performing Shopify stores without the hassle of navigating complex setups, integrations, and growth strategies alone.
Today, Soodo is a trusted Shopify partner, offering custom Shopify store design, full-store migrations, audits, and conversion optimization services tailored for growing eCommerce businesses.
I launched my first T-shirt brand while studying at Singapore Polytechnic, and started doing local pop-ups before expanding internationally through Etsy, hitting 100+ international orders in my first year.
In 2019, I moved to Berlin and launched another brand ‘ChunkCase’, on Shopify, specializing in Microsoft Surface accessories. This store eventually closed in 2024 after we could not compete with similar brands in the market.
I eventually merged that business into Patch&Bagel, which is based on Shopify and has a local Shopee pop-up store as well.
Through years of trial, experience, and a deep dive into Shopify’s capabilities, I am now proudly store-building, optimizing & helping other businesses grow their brands through Soodo.
Reviews from brand owners
Thank you!!! Appreciate you sooo much!!!!
Ruth
It has been a very pleasant & fast paced working experience with Jessica! All of our doubts & questions has been answered thoroughly and have been guided well.
Azlan
Soodo is the best company ever to work with, Jessica is just amazing, she is very experienced and knowledgeable, she is able to advice me and make the right choices, very grateful to be working with her on my project.
Charif
Great job, highly recommended, smooth transition from the previous website, thanks a lot 😍
Marie
What makes Soodo different from other Shopify developers?
Soodo specialises in strategy-driven Shopify builds, unlimited revisions, and personal 1-to-1 WhatsApp support. We don’t just “design a nice website”—we optimise for conversions, UX, page performance, and long-term scalability.
How much does a Shopify website with Soodo typically cost?
Most new builds start from mid-market budgets (around $3k–$8k+) depending on complexity, number of sections, theme choices, markets setup, and custom UX requirements. Soodo also offers project-based price smaller tasks or store upgrades.
Do you help migrate my existing website to Shopify?
Yes—Soodo handles full Shopify migrations from Wix, WordPress, WooCommerce, Cococart, etc. This includes product transfers, collection structures, redirects, SEO protection, and full testing.
Will switching to a new theme affect my SEO?
A theme migration itself won’t hurt SEO if done properly. Soodo ensures no changes to product URLs, meta data, and content unless requested. Core vitals, schema, and site architecture are protected throughout the revamp.
Do you offer after-support once the website is done?
Yes. Every project includes personalised handover training, detailed video walkthroughs, and 1-to-1 WhatsApp support for 6 months. Clients can also request ongoing maintenance.
Can you optimise an existing Shopify store for better conversions?
Absolutely. Soodo specialises in CRO (conversion rate optimisation)—improving product pages, navigation, banners, speed performance, checkout flow, bundling, A/B testing recommendations, and analytics setup.
How long does it take to build a Shopify store?
A typical project takes 2–6 weeks depending on complexity, number of pages, and readiness of assets (photos, copy, branding). Smaller upgrades can be done within days.
Do you work with international Shopify markets and multi-currency stores?
Yes—Soodo sets up Shopify Markets, multi-currency, multi-pricing, geolocation redirection, market-specific banners, and tax/shipping configurations for SG, MY, US, UK, AU, and more.
Can you design a custom Shopify theme section for me?
Yes. Custom Shopify sections—including landing pages, mega menus, product page blocks, testimonials, bundles, and branded layouts—are one of our core offerings.
What if I’ve had bad experiences with previous developers?
That’s exactly why Soodo exists. We provide unlimited revisions during the development stage, transparent communication, and a clear step-by-step process so you always know what’s happening.
Do you help with product setup, collections, and inventory?
Yes—Soodo handles bulk product imports, creating collections, variant setups, metafields, filters, and inventory syncing. We also guide you on SEO-ready product descriptions.
How do I get started with Soodo?
Book a free meet & greet all via our contact page or simply contact us via WhatsApp.