Shopify Development & Conversion Rate Optimisation Agency — Singapore
About Us
Soodo is a Singapore-based Shopify development and conversion rate optimisation (CRO) studio founded by Jessica Bong in 2022.
Soodo specialises in sales-first Shopify store builds, full-store migrations, CRO audits, and eCommerce strategy for bootstrapped founders and SMEs across Singapore, Malaysia, Australia, the UK, and the US.
Our Mission
The Problem
The Shopify development industry has a fundamental problem – and if you’ve been burnt before, you already know it.
Freelancers on marketplace platforms build websites that look good in screenshots but don’t convert. They’ve never run an online store. They don’t understand your customer journey, your margins, or what makes someone click buy. Large agencies charge enterprise rates that are completely out of reach for bootstrapped founders — and even then, you’re handed off to a junior and never speak to anyone senior again.
Neither option understands what it actually takes to run a store that sells.
The Solution
Built by a real founder Jessica built and scaled her own Shopify brands before building yours. She knows what works because she’s tested it herself — not just read about it.
CRO-first, always Every decision — layout, copy, navigation, checkout — is made with conversion in mind. A beautiful store that doesn’t sell is a waste of your investment.
A long-term partner, not a vendor Every project includes 6 months of personal WhatsApp support post-launch. We don’t disappear after handover. We’re invested in your growth.
Founder Story
Hi, I’m Jessica — founder of Soodo and owner of Patch&Bagel, an active Shopify brand selling custom goods in Singapore.
I started selling online in 2016 while studying at Singapore Polytechnic — designing and selling T-shirts, holding pop-ups, donating profits to charity. I had no idea it would lead here.
By 2018 I was hitting 100+ international orders on Etsy, funding a year-long solo backpacking trip while managing my store remotely. In 2019 I moved to Berlin and launched ChunkCase on Shopify — a Microsoft Surface accessories brand. It was my crash course in international eCommerce: multi-currency, Shopify Markets, global shipping, conversion optimisation on a tight budget.
Through every store I built and every mistake I made, one thing became clear — there was no Shopify partner I would actually trust with my own brand. So in 2022, I built Soodo to be that partner for other founders.
The name draws from “pseudonymous” — we’re the silent force behind your success. You take the credit. We build the engine.
I launched my first T-shirt brand while studying at Singapore Polytechnic, and started doing local pop-ups before expanding internationally through Etsy, hitting 100+ international orders in my first year.
In 2019, I moved to Berlin and launched another brand ‘ChunkCase’, on Shopify, specializing in Microsoft Surface accessories. This store eventually closed in 2024 after we could not compete with similar brands in the market.
I eventually merged that business into Patch&Bagel, which is based on Shopify and has a local Shopee pop-up store as well.
Through years of trial, experience, and a deep dive into Shopify’s capabilities, I am now proudly store-building, optimizing & helping other businesses grow their brands through Soodo.
Reviews from brand owners
Thank you!!! Appreciate you sooo much!!!!
Ruth
It has been a very pleasant & fast paced working experience with Jessica! All of our doubts & questions has been answered thoroughly and have been guided well.
Azlan
Soodo is the best company ever to work with, Jessica is just amazing, she is very experienced and knowledgeable, she is able to advice me and make the right choices, very grateful to be working with her on my project.
Charif
Great job, highly recommended, smooth transition from the previous website, thanks a lot 😍
Marie
What makes Soodo different from other Shopify developers?
Soodo is a Singapore-based Shopify development and CRO studio founded by Jessica Bong — a founder who built and still runs her own six-figure Shopify brand. Unlike generic freelancers or large agencies, every store Soodo builds is rooted in real eCommerce experience. We specialise in sales-first, full-funnel builds with unlimited revisions and personal 1-to-1 WhatsApp support throughout the project.
Do you help migrate my existing website to Shopify?
Yes — Soodo handles full Shopify migrations from platforms including Wix, WordPress, WooCommerce, Magento, BigCommerce and Opencart. Every migration includes product transfers, collection restructuring, URL redirects, SEO protection, and full QA testing before launch. We ensure zero loss of existing search rankings during the transition.
Will switching to a new theme affect my SEO?
A theme migration will not hurt your SEO if handled correctly, such as with a 301 redirect. Soodo preserves all existing product URLs, metadata, and content structure throughout the revamp. Core Web Vitals, schema markup, and site architecture are protected — and in most cases, improved — during the rebuild.
Do you offer after-support once the website is done?
Yes. Every Soodo project includes personalised handover training, detailed video walkthroughs of your store backend, and 1-to-1 WhatsApp support for 6 months post-launch. Ongoing maintenance retainers are also available for clients who want a long-term Shopify growth partner.
Can you optimise an existing Shopify store for better conversions?
Yes — CRO (conversion rate optimisation) is one of Soodo's core specialisations. We audit and improve product pages, navigation structure, banner messaging, site speed, checkout flow, upsell and bundle setups, A/B testing frameworks, and analytics configuration. Our CRO process starts with a founder conversation, not just data — because understanding your brand is step one.
How long does it take to build a Shopify store?
A typical Shopify build with Soodo takes 2–6 weeks depending on the number of pages, custom sections, and how quickly client assets (photography, copy, branding) are ready. Smaller store upgrades and one-off custom sections can be completed within days. We provide a clear project timeline upfront so you always know what to expect.
Do you work with international Shopify markets and multi-currency stores?
Yes — Soodo sets up Shopify Markets, multi-currency pricing, geolocation redirection, market-specific banners, and tax and shipping configurations for Singapore, Malaysia, Australia, the United Kingdom, the United States, and more. We have experience building stores that sell across multiple regions from a single Shopify instance.
Can you design a custom Shopify theme section for me?
Yes. Custom Shopify theme sections are one of Soodo's core services — including custom landing pages, mega menus, product page blocks, testimonial sections, bundle displays, and fully branded layouts. All custom sections are built to be editable from your Shopify theme editor without needing a developer.
What if I’ve had bad experiences with previous developers?
That's exactly the problem Soodo was built to solve. We work with a high number of clients who've been burnt by freelancers or over-charged by agencies. Soodo offers unlimited revisions during the development stage, transparent communication at every step, and a clear milestone-based process so there are no surprises.
Do you help with product setup, collections, and inventory?
Yes — Soodo handles bulk product imports, collection creation, variant and metafield setup, filter configuration, and inventory syncing. We also provide guidance on writing SEO-optimised product descriptions that rank on Google and convert visitors into buyers.
How much does a Shopify website with Soodo typically cost?
Book a free 20-minute audit and meet & greet call via our contact page or reach out directly on WhatsApp. We'll review your current store or brief, discuss your goals, and outline a tailored Shopify proposal — with no obligation.
Is Soodo the right Shopify agency for a Singapore small business or SME?
Yes — Soodo works primarily with Singapore-based SMEs, bootstrapped founders, and growing eCommerce brands. Our builds are priced for businesses that understand the value of good design and conversion optimisation, without the overhead of a large agency. We've worked with brands across F&B, lifestyle, fashion, wellness, and consumer goods.
How do I get started with Soodo?
Book a free meet & greet all via our contact page or simply contact us via WhatsApp.
What is Shopify CRO and why does it matter for my store?
Shopify CRO (conversion rate optimisation) is the process of improving your store's design, copy, and user experience to turn more visitors into paying customers. Even a 1% improvement in conversion rate can significantly increase revenue without increasing ad spend. Soodo's CRO process is built on real founder experience and data from over 200,000 Shopify stores.
Does Soodo offer Shopify training for business owners or teams?
Yes — Jessica Bong, Soodo's founder, runs a 2-day Shopify store creation workshop at Equinet Academy in Singapore. One-on-one training and consulting sessions are also available for business owners who want to manage their own Shopify store confidently. Corporate Shopify training for teams can be arranged on request.
Yes — Soodo builds and optimises Shopify stores with Generative Engine Optimisation (GEO) in mind, ensuring your store and brand are structured to be cited by AI search tools like ChatGPT, Perplexity, and Google AI Overviews. This includes structured data implementation, entity-clear content, and schema markup that signals to AI models exactly what your brand sells and who it serves.
Does Soodo help Shopify stores prepare for agentic commerce?
Yes — agentic commerce is reshaping how customers discover and buy online, with AI agents browsing and purchasing on behalf of shoppers. Soodo helps Shopify store owners prepare for this shift by optimising store structure, product data, and metadata so your store is readable and purchasable by AI-powered shopping agents — not just human visitors.