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Avoid These 7 Common Mistakes When Starting Your Ecommerce Business

Starting an ecommerce store can be an exciting yet challenging venture, especially for direct-to-consumer (DTC) brand founders. 

While the digital marketplace offers immense opportunities, it also presents numerous pitfalls that can hinder your success. By understanding and avoiding these common mistakes, you can set your ecommerce store on the path to growth and profitability.

 This blog will cover essential areas such as website design, visibility, pricing, added value, customer service, innovation, and strong brand values. Let’s dive in to ensure you’re equipped with the knowledge to steer clear of these pitfalls and build a thriving ecommerce business.

1. Poor Website Design

Your website is the face of your ecommerce store, and its design can significantly impact customer perceptions and sales. Here are key aspects to focus on:

Image Quality

High-quality product images are crucial for making a great first impression. Avoid using unrealistic or poorly edited photos. Instead, invest in professional photography to ensure your products are showcased with clear, high-resolution images on consistent backgrounds. This not only enhances the visual appeal but also builds trust with your customers.

User-Friendly Navigation

A well-designed website should be easy to navigate. Ensure that your website’s layout is intuitive, with clear categories and a seamless flow from browsing to checkout. Mobile optimization is equally important, as a significant portion of shoppers use their smartphones to make purchases. Ensure your website is responsive and offers a smooth shopping experience on all devices.

Fast Loading Times

Website speed is critical for retaining visitors. Slow loading times can frustrate potential customers and lead to high bounce rates. Optimize your website’s performance by compressing images, using a reliable hosting service, and minimizing code to ensure quick load times.

To get a audit on your current website for free, book a consult with us at Soodo.

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2. Lack of Visibility

No matter how excellent your products are, they won’t sell if people can’t find your store. Here’s how to improve your visibility:

Effective SEO

Search engine optimization (SEO) is vital for driving organic traffic to your ecommerce site. Focus on the following SEO strategies:

  • Keywords: Use relevant keywords throughout your website content, product descriptions, and meta tags.
  • Meta Tags and Descriptions: Optimize your meta titles and descriptions to be concise and keyword-rich, which helps improve your search engine ranking.
  • Quality Content: Regularly update your site with valuable content such as blog posts, guides, and product reviews. This not only helps with SEO but also establishes your brand as an authority in your niche.
  • Backlinks: Earn backlinks from reputable websites to boost your site’s authority and search engine rankings.

Active Social Media Presence

Social media is a powerful tool for increasing your brand’s visibility and engaging with your audience. Here are some strategies:

  • Engaging Content: Post regularly with a mix of promotional and engaging content. Use visuals, videos, and stories to capture your audience’s attention.
  • Regular Updates: Keep your followers informed about new products, promotions, and events. Consistency is key to maintaining an active and engaged following.

Running Ads

Paid advertising can significantly boost your visibility and drive traffic to your ecommerce store. Consider the following:

  • Targeted Ad Campaigns: Run targeted ads on Google and social media platforms to reach your ideal customers. Use demographic and interest-based targeting to optimize your ad spend.
  • Ad Creativity: Create compelling ad creatives that stand out and resonate with your audience. Test different formats and messages to see what works best.

Collaborating with Influencers

Influencer marketing can be a game-changer for your ecommerce store. Here’s how to make the most of it:

  • Finding the Right Influencers: Identify influencers whose audience aligns with your target market. Use tools like TikTok Creator Marketplace or Instagram’s explore features to find potential partners.
  • Creating Authentic Collaborations: Work with influencers to create genuine and impactful content that promotes your products. Authenticity is key to building trust with their audience.

3. Non-Competitive Pricing

Pricing is a critical factor that can influence your customers’ purchasing decisions. Here’s how to ensure your pricing strategy is competitive:

Researching Competitors

Stay informed about your competitors’ pricing strategies. Regularly monitor their prices and adjust yours to stay competitive. Tools like Google Shopping and price comparison websites can help you keep track.

Pricing Strategies

Adopt different pricing strategies based on your market segment:

  • Competitive Pricing: Price your products similarly to your competitors to attract price-sensitive customers.
  • Value-Based Pricing: If your products offer unique benefits or superior quality, you can justify higher prices. Focus on communicating the added value to your customers.

Perceived Value and Pricing Psychology

Understand the psychology behind pricing to make your products more appealing. Techniques such as charm pricing (e.g., pricing at $19.99 instead of $20) and offering tiered pricing options can influence customer perceptions and boost sales.

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4. Lack of Added Value

Offering added value can set your ecommerce store apart from the competition. Here’s how to enhance your customer experience:

Unique Products or Services

Differentiate your store by offering unique products or services that are not easily found elsewhere. This could be through exclusive product lines, limited editions, or customizations.

Personalized Shopping Experience

Personalization can significantly enhance the shopping experience:

  • Customized Recommendations: Use customer data to provide personalized product recommendations. This can increase the likelihood of cross-selling and upselling.
  • Personalized Emails and Offers: Send personalized emails and offers based on customer behavior and preferences. This makes customers feel valued and encourages repeat purchases.

Loyalty Programs and Exclusive Deals

Implement loyalty programs that reward repeat customers. Offer exclusive deals and early access to new products for loyal customers to foster a sense of exclusivity and appreciation.

5. Poor Customer Service

Excellent customer service is crucial for building trust and retaining customers. Here’s how to ensure your customer service is top-notch:

Timely Deliveries and Clear Communication

Ensure that your deliveries are timely and that you communicate clearly with your customers throughout the purchase process. Provide tracking information and notify customers of any delays promptly.

Easy Return Policies

Offer easy and hassle-free return policies. A straightforward return process can increase customer confidence and reduce the risk associated with online shopping. Don’t forget to include returns and refund policy on the footer of your page.

Multiple Channels for Customer Support

Provide multiple channels for customer support, including chat, email, and phone. Ensure that your support team is responsive and helpful in addressing customer inquiries and issues. For new DTC brands, keep it to just email and phone communication. Invest in customer service such as chatbots and assistants when you have a running business with frequent orders.

6. No Innovation

Innovation is key to staying relevant and competitive in the ecommerce market. Here’s how to keep your products and business innovative:

Keeping Products Innovative and Appealing

Regularly update your product offerings to keep them fresh and appealing. Introduce new products based on market trends and customer feedback.

Staying Updated with Market Trends

Stay informed about the latest trends in your industry. Attend trade shows, follow industry news, and engage with your customers to understand their evolving needs and preferences.

Encouraging Customer Feedback

Encourage your customers to provide feedback on your products and services. Use this feedback to make improvements and innovate continuously.

7. No Strong Values

Having strong values and a clear mission statement can help build an emotional connection with your customers. Here’s why it’s important:

Importance of a Strong Mission Statement

A strong mission statement communicates your brand’s purpose and values. It helps customers understand what you stand for and why they should support your business.

Building an Emotional Connection

Connect with your customers on an emotional level by sharing your brand’s story and values. Use storytelling to make your brand relatable and engaging.

Social Responsibility and Ethical Practices

Show that your brand cares about social responsibility and ethical practices. This can include sustainable sourcing, ethical labor practices, and charitable initiatives. Customers are more likely to support brands that align with their values.



Avoiding common mistakes is crucial for the success of your ecommerce store. By focusing on effective website design, improving visibility, maintaining competitive pricing, adding value, providing excellent customer service, fostering innovation, and upholding strong values, you can build a thriving ecommerce business. 

Remember, continuous improvement and a customer-centric approach are key to long-term success. Implement these strategies to avoid pitfalls and set your ecommerce store on the path to growth and profitability.


Soodo is an eCommerce Venture Builder for Purpose-driven Brands | We build & scale profitable DTC businesses.

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