At Soodo, we believe in fostering growth and innovation by partnering with ambitious e-commerce businesses.
Our unique model allows us to either fully own or co-own companies, providing them with extensive support and resources to excel in competitive markets.
As a portfolio brand under Soodo, businesses benefit from our expertise in store optimization, social media and search engine advertising, and strategic partnerships. This collaborative approach not only accelerates growth but also cultivates long-term success.
What Does It Mean to Be a Portfolio Brand with Soodo?
Being a portfolio brand with Soodo means entering into a dynamic relationship where your business can leverage our extensive resources and expertise.
Depending on the agreement, Soodo may hold part ownership or share equity with the original business owners. This structure is particularly beneficial for e-commerce companies looking to scale quickly without the burden of handling every aspect of business expansion alone.
Key Benefits:
- Expertise in E-commerce Growth: Access to Soodo’s seasoned expertise in critical areas such as conversion rate optimization (CRO), digital advertising, and marketplace management.
- Shared Resources: Benefit from economies of scale in marketing, customer service, and more, reducing costs while increasing capabilities.
- Long-Term Partnership: Unlike typical venture capital investments, Soodo’s model emphasizes long-term collaboration, ensuring that we are invested in the sustained growth and success of each brand.
Benefits of Being A Portfolio Brand
We improve your business like our own.
Unlike cookie-cutter solutions, Soodo takes a deep dive into your DTC brand, meticulously analyzing your current state. This allows us to craft bespoke strategies, proven to generate significant sales growth.
We leverage our vast experience to unlock your brand’s full potential, propelling you towards market leadership.
- Experienced and skilled designers and developers
- Tailored proccess to meet your needs
- Use of latest technologies and design trends
Typical process For New Portfolio Brands
Brand Audit
Struggling to break through plateaus?
We'll work with you to uncover these bottlenecks and implement targeted strategies to propel your brand towards explosive success.
Store Optimization
Through a data-driven approach, we optimize your online presence, including landing pages, product descriptions, and technical aspects, to ensure a seamless user experience.
Advertising
We leverage targeted advertising, crafting high-impact campaigns that are rigorously tested and refined for optimal performance.
Legacy
We structure out an exit strategy depending on your long term vision & plan.
Book A No-Obligation Introductory Call To Cover The Following:
- Case Studies
A phone and tech accessories brand was grappling with severe online challenges. Their website's unappealing landing page, inconsistent product imagery, nonexistent SEO, and painfully slow page loading times were collectively sabotaging visitor conversion. These glaring issues were significantly undermining the brand's market positioning and hindering its ability to attract and retain customers.
What We Did:
Landing Page Improvement: We revamped the landing page to make it more engaging and welcoming for new visitors. This included the introduction of a direct, captivating one-liner that succinctly communicated the brand’s value proposition. We also integrated clean, high-quality product images to enhance visual appeal and product understanding.
Product Image Standardization: Understanding the importance of visual consistency, we removed the backgrounds from all product images. This standardization not only gave the website a more professional and clean appearance but also facilitated a smoother browsing experience for customers.
On-Page SEO and Page Speed Optimization: To improve the website’s visibility and performance, we implemented on-page SEO strategies. This involved installing a high-performing, yet cost-effective app that optimized the website’s page speed. These enhancements were crucial in improving the site’s search engine ranking and user experience.
Results: Our strategic interventions increased Conversion Rates. The enhanced landing page and streamlined product imagery led to a noticeable increase in conversion rates, demonstrating the effectiveness of our website modifications. Improved User Experience (UX) & User Interface (UI): was observed with a clean design and faster loading times.
A home decor brand, seeking to enhance its online presence and product appeal, approached us for expert assistance. Their existing website lacked a cohesive brand identity and intuitive user navigation, and their product strategy was not fully optimized to outpace competitors in a highly competitive market.
What We Did:
Complete Website Overhaul: We undertook a holistic revamp of the website. This included amplifying the brand identity through creative design elements, enriching the content to reflect the brand’s ethos, and restructuring the site for easier navigation. Our focus was on ensuring each category was intuitively accessible, enhancing the overall customer journey.
Competitive and Keyword Analysis: We utilized Semrush, a leading SEO and market analysis tool, to conduct in-depth research on competitors and relevant keywords. This strategic analysis was pivotal in understanding the market landscape, identifying opportunities, and refining the brand’s approach to product positioning and SEO.
Collaborative Implementation of Changes: Working closely with the client, we meticulously implemented the identified changes. This collaborative approach ensured that every aspect of the revamp aligned with the brand’s vision and objectives, ensuring a seamless transition and effective execution.
Results: The website revamp and refined product strategy led to a doubling of conversion rates, indicating a significant enhancement in the site's ability to attract and convert visitors. The success of this project not only met but exceeded the client's expectations, establishing a foundation of trust and leading to a continued partnership for future endeavors.
Soodo
http://soodo.coSoodo is a cross-platform eCommerce growth parther for DTC Brands | We scale brands across Shopify, Lazada & Shopee - to meet their customers where they shop.