Soodo is Founder-Led.
Before Soodo, Jessica built her own six-figure Shopify brand — and still runs it today. Every store we build is rooted in real eCommerce experience.
Shopify Development & Conversion Rate Optimisation Agency — Singapore
Existing Shopify store optimization service
Struggling with low conversions?
Your Shopify store might look good, but if it’s not turning visitors into customers, there’s likely something missing beneath the surface.
We offer a comprehensive Shopify store audit & optimization designed to help you pinpoint exactly what’s holding your store back from higher sales.
Pricing from 900 USD / 1.2K SGD.
Reviews from brand owners
Thank you!!! Appreciate you sooo much!!!!
Ruth
Founder of Blessed Blooms
It has been a very pleasant & fast paced working experience with Jessica! All of our doubts & questions has been answered thoroughly and have been guided well.
Azlan
Founder of IBZA
Soodo is the best company ever to work with, Jessica is just amazing, she is very experienced and knowledgeable, she is able to advice me and make the right choices, very grateful to be working with her on my project.
Charif
Founder of Sultaan
very good job, well done! a huge thank you!!!
Marie
Founder of Wildness Organic
A store built around how your customers actually shop
This optimisation package is designed for existing Shopify stores. We start by auditing your current setup — from homepage flow and product pages to navigation, UX, and conversion blockers — all through the lens of your target customer’s shopping behaviour. Only after identifying what’s not working do we implement the right solutions.
The result: a clearer shopping experience, stronger conversion paths, and a store that supports growth instead of slowing it down.
This package is best if:
✅ You already have a Shopify store, but sales aren’t matching traffic
✅ You’re unsure where customers are dropping off or getting stuck
✅ You’ve made changes over time and your store now feels messy or inconsistent
✅ You want a data- and behaviour-led optimisation, not cosmetic twe
✅ You want a Shopify expert have actual experience as a online business owner, who understands strategy, not just design.
Optimized around your customer’s buying behaviour.
With this Shopify store optimisation package, we don’t jump straight into redesigning or changing things blindly. We start by auditing your existing store to understand how your target customers navigate, browse, and buy — and where they’re dropping off.
Only then do we optimise your store structure, pages, and conversion flow to remove friction and guide customers toward checkout more naturally.
What’s Included?
Customer & Store Audit (Behaviour-Led)
– Deep audit of your existing Shopify store, focusing on customer flow, navigation, product pages, and conversion blockers.
– Review of brand positioning and alignment with your ideal customer’s expectations.
Conversion-Focused Optimisation & Implementation
– Optimisation of homepage, collection pages, and product pages based on real shopping behaviour.
– UX and layout improvements to reduce friction and improve clarity.
– Mobile-first refinements to support how most customers actually shop.
Product & Content Refinement
– Restructuring of product information for scannability and decision-making.
– SEO-informed content improvements to support discoverability and conversions.
Handover & Ongoing Support
– Clear walkthrough of all changes made and why they matter.
Time Frame: Typically 2–4 weeks, depending on store size and optimisation scope.
Why Work with Us?
Typical Web Developers
One-off project, generic templates, no long-term support.
vs. Soodo
Ecommerce founder experience-led approach, conversion-driven builds, 6-month growth support.
Explore Stores We've Optimized
What makes Soodo different from other Shopify developers?
Soodo is a Singapore-based Shopify development and CRO studio founded by Jessica Bong — a founder who built and still runs her own six-figure Shopify brand. Unlike generic freelancers or large agencies, every store Soodo builds is rooted in real eCommerce experience. We specialise in sales-first, full-funnel builds with unlimited revisions and personal 1-to-1 WhatsApp support throughout the project.
Do you help migrate my existing website to Shopify?
Yes — Soodo handles full Shopify migrations from platforms including Wix, WordPress, WooCommerce, Magento, BigCommerce and Opencart. Every migration includes product transfers, collection restructuring, URL redirects, SEO protection, and full QA testing before launch. We ensure zero loss of existing search rankings during the transition.
Will switching to a new theme affect my SEO?
A theme migration will not hurt your SEO if handled correctly, such as with a 301 redirect. Soodo preserves all existing product URLs, metadata, and content structure throughout the revamp. Core Web Vitals, schema markup, and site architecture are protected — and in most cases, improved — during the rebuild.
Do you offer after-support once the website is done?
Yes. Every Soodo project includes personalised handover training, detailed video walkthroughs of your store backend, and 1-to-1 WhatsApp support for 6 months post-launch. Ongoing maintenance retainers are also available for clients who want a long-term Shopify growth partner.
Can you optimise an existing Shopify store for better conversions?
Yes — CRO (conversion rate optimisation) is one of Soodo's core specialisations. We audit and improve product pages, navigation structure, banner messaging, site speed, checkout flow, upsell and bundle setups, A/B testing frameworks, and analytics configuration. Our CRO process starts with a founder conversation, not just data — because understanding your brand is step one.
How long does it take to build a Shopify store?
A typical Shopify build with Soodo takes 2–6 weeks depending on the number of pages, custom sections, and how quickly client assets (photography, copy, branding) are ready. Smaller store upgrades and one-off custom sections can be completed within days. We provide a clear project timeline upfront so you always know what to expect.
Do you work with international Shopify markets and multi-currency stores?
Yes — Soodo sets up Shopify Markets, multi-currency pricing, geolocation redirection, market-specific banners, and tax and shipping configurations for Singapore, Malaysia, Australia, the United Kingdom, the United States, and more. We have experience building stores that sell across multiple regions from a single Shopify instance.
Can you design a custom Shopify theme section for me?
Yes. Custom Shopify theme sections are one of Soodo's core services — including custom landing pages, mega menus, product page blocks, testimonial sections, bundle displays, and fully branded layouts. All custom sections are built to be editable from your Shopify theme editor without needing a developer.
What if I’ve had bad experiences with previous developers?
That's exactly the problem Soodo was built to solve. We work with a high number of clients who've been burnt by freelancers or over-charged by agencies. Soodo offers unlimited revisions during the development stage, transparent communication at every step, and a clear milestone-based process so there are no surprises.
Do you help with product setup, collections, and inventory?
Yes — Soodo handles bulk product imports, collection creation, variant and metafield setup, filter configuration, and inventory syncing. We also provide guidance on writing SEO-optimised product descriptions that rank on Google and convert visitors into buyers.
How much does a Shopify website with Soodo typically cost?
Book a free 20-minute audit and meet & greet call via our contact page or reach out directly on WhatsApp. We'll review your current store or brief, discuss your goals, and outline a tailored Shopify proposal — with no obligation.
Is Soodo the right Shopify agency for a Singapore small business or SME?
Yes — Soodo works primarily with Singapore-based SMEs, bootstrapped founders, and growing eCommerce brands. Our builds are priced for businesses that understand the value of good design and conversion optimisation, without the overhead of a large agency. We've worked with brands across F&B, lifestyle, fashion, wellness, and consumer goods.
How do I get started with Soodo?
Book a free meet & greet all via our contact page or simply contact us via WhatsApp.
What is Shopify CRO and why does it matter for my store?
Shopify CRO (conversion rate optimisation) is the process of improving your store's design, copy, and user experience to turn more visitors into paying customers. Even a 1% improvement in conversion rate can significantly increase revenue without increasing ad spend. Soodo's CRO process is built on real founder experience and data from over 200,000 Shopify stores.
Does Soodo offer Shopify training for business owners or teams?
Yes — Jessica Bong, Soodo's founder, runs a 2-day Shopify store creation workshop at Equinet Academy in Singapore. One-on-one training and consulting sessions are also available for business owners who want to manage their own Shopify store confidently. Corporate Shopify training for teams can be arranged on request.
Yes — Soodo builds and optimises Shopify stores with Generative Engine Optimisation (GEO) in mind, ensuring your store and brand are structured to be cited by AI search tools like ChatGPT, Perplexity, and Google AI Overviews. This includes structured data implementation, entity-clear content, and schema markup that signals to AI models exactly what your brand sells and who it serves.
Does Soodo help Shopify stores prepare for agentic commerce?
Yes — agentic commerce is reshaping how customers discover and buy online, with AI agents browsing and purchasing on behalf of shoppers. Soodo helps Shopify store owners prepare for this shift by optimising store structure, product data, and metadata so your store is readable and purchasable by AI-powered shopping agents — not just human visitors.