Soodo designed and built a fully custom Shopify store for TPlays, a premium tea gifting brand launching into Singapore, serving both corporate B2B gifting clients and individual buyers from a single storefront. The build included a bespoke design system, campaign-ready custom sections, and full Singapore market setup — HitPay for PayNow, local shipping and GST — so TPlays could trade credibly from day one.

Case Study · Premium Tea Gifting · New Shopify Build · Singapore

Who is TPlays and what did they need?

TPlays is a premium tea gifting brand making its Singapore market entry, and they needed far more than a basic product listing. The website had to work as both a brand statement and a sales engine: polished enough to win corporate B2B gifting clients, flexible enough to sync with active marketing campaigns, and custom enough to stand apart from generic tea brands in the market.

For a gifting brand, the website is often the first — and sometimes only — touchpoint before a corporate buying decision. That made the brief clear: a store that looks and behaves like the premium product inside the box.

What made this build challenging?

The core challenge was launching into a new market with no existing digital presence, which means everything has to land right on day one. Three demands shaped the build:

• First impressions carry the sale. Corporate buyers evaluating a gifting vendor make quick judgements based on brand presentation. A generic Shopify theme would communicate the wrong message entirely.
• B2B and D2C from one store. The site needed to speak to corporate clients (bulk gifting, branded packaging, custom orders) and individual buyers — without the experience feeling confused or compromised for either.
• Marketing independence. TPlays runs active campaigns, so the store had to handle seasonal promotions, product launches and campaign landing pages without developer involvement each time.

What did Soodo build?

Soodo delivered a fully custom Shopify build — designed from scratch to match TPlays’ premium positioning, not adapted from an off-the-shelf theme. The build covered:

• Custom design system: a bespoke visual identity on Shopify — refined typography, editorial-style layouts, and a colour palette calibrated for a high-end gifting brand.
• Custom Shopify sections: purpose-built theme sections for product showcases, gifting collections, campaign banners and corporate enquiry flows — all editable without developer input.
• B2B-ready structure: clear pathways for corporate clients, with gifting catalogues, bulk order enquiry and brand customisation options positioned prominently for business buyers.
• Campaign-ready architecture: TPlays can create landing pages, swap hero content and activate seasonal campaigns without needing Soodo every time.
• Singapore market setup: local payment gateways (HitPay for PayNow), shipping configuration and GST setup — ready to trade from day one.

This is the same scope covered by our new Shopify website development service, with custom builds starting from SGD $6,000. For a detailed breakdown of what drives pricing, see our Shopify development cost guide for Singapore.

What was the outcome for TPlays?

TPlays launched in Singapore with a store that punches well above its stage, positioning the brand credibly alongside established gifting names. The B2B presentation gives corporate clients the confidence to enquire, and the marketing team runs and swaps campaigns directly — the store is a tool they control, not one they depend on a developer for.

The build gave TPlays a proper digital foundation to grow their Singapore presence — and a brand online that matches the quality of what’s in the box. For a migration-side example of our work, see the Maison Curio Magento-to-Shopify case study.

Project at a glance

Service: Custom Shopify Build — Full Design & Development
Industry: Premium Tea Gifting (B2B + D2C) · Singapore Market Entry

Frequently asked questions

How much does a custom Shopify store build cost in Singapore?

Soodo’s custom Shopify builds start from SGD $6,000, with the final figure depending on design complexity, custom sections and integrations. Our 2026 pricing guide breaks down what moves the number.

Can one Shopify store serve both B2B and D2C customers?

Yes. The TPlays build serves corporate gifting buyers and individual customers from a single storefront, using dedicated pathways — gifting catalogues, bulk enquiry flows and customisation options — so neither audience gets a compromised experience.

Which Singapore payment methods did the store launch with?

The store launched with HitPay supporting PayNow alongside standard card payments, plus Singapore shipping configuration and GST setup, so it was ready to trade locally from day one.

Can the TPlays team update the store without a developer?

Yes — that was a core requirement. Soodo built custom, editable Shopify sections so the TPlays marketing team can launch campaigns, swap hero content and build landing pages themselves. Every Soodo build also includes 6 months of WhatsApp support.

Building a new Shopify store from scratch? Whether you’re entering a new market, launching a new brand, or replacing a store that doesn’t reflect who you are — Soodo builds Shopify stores that are custom, conversion-ready and built to grow with you. See the New Build Service or get a free estimate.