TPlays

View live store: tplaystea.com

The Brief

TPlays is a premium tea gifting brand making its Singapore market entry — with ambitions that went well beyond a basic product listing. They needed a website that could serve as both a brand statement and a sales engine: polished enough to win corporate B2B gifting clients, flexible enough to sync with their marketing campaigns, and custom enough to stand apart from the generic tea brands in the market.

The Challenge

Launching into a new market without an existing digital presence means everything has to land right on day one. For a premium gifting brand where the website is often the first — and sometimes only — touchpoint before a B2B buying decision, the stakes are high:

• First impressions matter enormously: Corporate buyers evaluating a gifting vendor make quick judgements based on brand presentation. A generic Shopify theme would communicate the wrong message entirely.
• B2B and D2C served from one store: The site needed to speak to both corporate clients (bulk gifting, branded packaging, custom orders) and individual buyers — without the experience feeling confused or compromised for either
• Marketing sync: TPlays runs active campaigns — the store needed to be structured so it could adapt to seasonal promotions, new product launches, and campaign landing pages without developer involvement each time

What Soodo Built

Soodo delivered a fully custom Shopify build — designed from scratch to match TPlays’ premium positioning:

• Custom design system: A bespoke visual identity on Shopify that communicates premium quality — refined typography, editorial-style layouts, and a colour palette calibrated for a high-end gifting brand
• Custom Shopify sections: Purpose-built theme sections for product showcases, gifting collections, campaign banners, and corporate inquiry flows — all editable without developer input
• B2B-ready structure: Clear pathways for corporate clients — gifting catalogues, bulk order inquiry, and brand customisation options positioned prominently for business buyers
• Campaign-ready architecture: The store is structured so TPlays can create landing pages, swap hero content, and activate seasonal campaigns without needing Soodo every time
• Singapore market setup: Local payment gateways (HitPay for PayNow), shipping configuration, and GST setup — ready to trade from day one

The Outcome

TPlays launched in Singapore with a store that punches well above its stage. The website positions them credibly alongside established gifting brands, with a B2B presentation that gives corporate clients confidence to enquire. Their marketing team can run and swap campaigns directly — the store is a tool they control, not one they depend on a developer for.

The build gave TPlays a proper digital foundation to grow their Singapore presence — and a brand online that matches the quality of what’s in the box.

Building a new Shopify store from scratch?

Whether you’re entering a new market, launching a new brand, or replacing a store that doesn’t reflect who you are — Soodo builds Shopify stores that are custom, conversion-ready, and built to grow with you.