HairMax — WooCommerce to Shopify Migration
HairMax: 1:1 WooCommerce to Shopify Migration
A seamless migration with zero SEO loss, custom hero banners, and a custom-coded free gift mechanic that Shopify's native discounts couldn't handle.
HairMax is the Singapore distributor for HairMax laser hair growth devices — FDA-cleared, clinically studied medical devices for treating hereditary hair loss (androgenetic alopecia) in men and women. Their catalog spans laser devices (LaserBand, PowerFlex Laser Cap, Ultima) and a companion hair-care range. Because these are medical devices with real warranty and regulatory claims, the brand leans heavily on clinical proof — FDA clearances, published studies, before/after photos — to earn trust with a high-consideration buyer.
The Brief
HairMax had an established WooCommerce store with organic search rankings worth protecting. They needed a migration to Shopify that was truly 1:1 — every product, every URL, every SEO signal preserved — plus a few custom requirements that standard Shopify couldn't handle out of the box.
What We Built
- Full WooCommerce to Shopify migration — all products, collections, and customer data transferred with zero loss
- Strict 301 redirect mapping for every existing URL — protecting organic rankings and preventing any traffic drop post-launch
- Custom desktop and mobile hero banners — different assets for each device, ensuring the best visual experience on all screen sizes
- Custom-coded free gifts discount mechanic — Shopify's native discount system couldn't handle the required logic, so we built it from scratch
The Custom Challenge
Most migrations stop at moving the data. HairMax needed a free gifts mechanic that Shopify's built-in discount tools simply couldn't replicate — specific trigger conditions, automatic gift addition, and cart-level logic. We custom-coded the solution so the business could keep a promotional mechanic that was already driving sales, without compromise.
The result: a faster, more maintainable Shopify store with their WooCommerce promotional logic fully intact — and every organic ranking safely transferred.
Migrating from WooCommerce? See how Soodo handles WooCommerce to Shopify migrations →
About the BrandHairMax makes FDA-cleared, clinically studied laser devices for treating hereditary hair loss, backed by 8 FDA clearances and 7 clinical studies. Because it’s a medical device with real warranty and regulatory claims, trust and clinical proof matter as much as the shopping experience — which shaped how we approached the migration.
Visit HairMax ↗
Jessica Bong
Jessica Bong is the founder of Soodo, a Singapore Shopify agency that builds, revamps and migrates Shopify stores, with every store set up to be found in AI search (GEO). She has spent over 10 years in ecommerce and runs her own Shopify brand, Patch&Bagel, where every Soodo technique is tested first. Jessica is also a WSQ-certified Shopify trainer at Equinet Academy.
Leave a Reply
You must be logged in to post a comment.