TAHAN Shopify Case Study — Landing Page Optimisation

TAHAN Shopify Case Study — Landing Page Optimisation

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Case Study · Outdoor & Adventure Gear · MALAYSIA

TAHAN

A landing page built for organic and social — not just ads.

The Brief

TAHAN is one of Malaysia’s most recognised outdoor and adventure gear brands, stocking everything from camping essentials to survival kits. They came to Soodo with a clear gap: their Shopify landing page had never been built for organic search or social traffic. All their marketing spend was being funnelled to product pages, leaving the homepage an untapped conversion opportunity.

The Challenge

When a brand runs ads, the destination URL can be engineered specifically for that ad’s audience. But organic visitors landing on a homepage come with different intent — they’re discovering the brand for the first time, often from a Google search or a link in bio. TAHAN’s landing page wasn’t built to receive that audience.

Specifically:

  • The homepage lacked the credibility and trust signals needed to convert first-time visitors
  • Brand story and value proposition were not clearly communicated above the fold
  • The page wasn’t structured to support the “link in bio” social media traffic flow that outdoor lifestyle brands rely on heavily
  • There was a missed opportunity to capture organic search traffic for high-intent outdoor gear searches in Singapore

What Soodo Built

Soodo revamped TAHAN’s entire Shopify landing page with a conversion-first approach — designed specifically for the organic and social audience arriving cold:

  • Above-the-fold rebuild: Clear brand positioning, hero imagery matched to outdoor lifestyle identity, and an immediate value proposition for first-time visitors
  • Trust and credibility signals: Social proof, media mentions, bestseller highlights, and community-oriented content that outdoor buyers respond to
  • Social traffic flow: Optimised structure for link-in-bio visitors — clear pathways to bestsellers, new arrivals, and key collections without friction
  • Organic search alignment: Content structure and headings built to support Google ranking for outdoor gear categories in Singapore

The Outcome

The TAHAN team was highly satisfied with the revamped landing page. The new homepage gives the brand a proper organic and social entry point — meaning every visit from Instagram, every Google search, and every link-in-bio tap now lands on a page built to convert, not just inform.

Where previously ad spend was doing all the heavy lifting, TAHAN’s homepage now works as a standalone conversion asset — capturing value from traffic the brand was already earning but not maximising.

Service

Shopify Landing Page Revamp & CRO

Industry

Outdoor & Adventure Gear · Singapore

Want the same for your store?

If your Shopify store is getting traffic but not converting — from ads, organic, or social — Soodo can identify exactly where the drop-off is happening and fix it.

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The service behind this project → Shopify Store Optimisation & CRO
About the Brand

A Malaysia-founded outdoor gear brand building camping and hiking equipment purpose-built for tropical heat, humidity and monsoon rain — field-tested for 9+ years with 100,000+ customers.

Visit TAHAN ↗

Jessica Bong is the founder of Soodo, a Singapore-based Shopify development and CRO agency. She built and scaled her own eCommerce brand before starting Soodo, and has since audited 60+ Shopify stores. Jessica also teaches eCommerce at Equinet Academy. Her hands-on experience running a live brand gives Soodo an edge most agencies lack.

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Got Questions?

Working With Soodo, Shopify Agency

What types of businesses does Soodo work with?

Soodo works with Singapore SMEs, bootstrapped eCommerce founders, and growing online brands who want a Shopify store that actually sells. Our clients include first-time store owners, businesses migrating from Shopee or WooCommerce, and established brands needing CRO to scale without increasing ad spend.

Do I need a big budget to work with Soodo?

No. New Shopify builds start from SGD $6,000, store optimisation from SGD $1,000, and migrations from SGD $4,000. Book a free audit call to get an exact quote.

Can Soodo help me if I am new to Shopify?

Absolutely. We handle everything from scratch — store setup, product uploads, payment gateway configuration, shipping rules, and brand design. Every project includes hands-on training, recorded video walkthroughs, and 6 months of WhatsApp support so you can run your store confidently after launch.

How is Soodo different from a freelancer or large agency?

Soodo is founder-led: Jessica Bong built and runs her own six-figure Shopify brand, so she builds your store the way an experienced operator would. Unlike large agencies, you get direct access to the person doing the work. Unlike most freelancers, you get a structured process, unlimited revisions, and real post-launch support.

How long does a typical Shopify project take from start to launch?

New builds typically take 2 to 6 weeks. Migrations take 2 to 4 weeks. CRO optimisation projects take 2 to 4 weeks for scoped improvements. Every project starts with a clear milestone plan so you always know what is happening next and when to expect your launch date.

Does Soodo work with businesses outside Singapore?

Our primary focus is Singapore SMEs, but we work with brands across Southeast Asia including Malaysia, Hong Kong, and Australia. We also work with international clients from US and Europe that do not mind the timezone differences. Soodo is experienced with Shopify Markets for multi-currency and multi-region selling.

What does a Shopify build cost in Singapore?

Budgets range from $5K SGD for a customised theme to $30K+ SGD for a fully custom build. We provide fixed-scope pricing with no surprises.

Do you offer post-launch support?

Yes. We offer 6-months of post-launch support. Most clients are able to self-manage the store with our comprehensive handover training and do not require a monthly retainer fees. Most of our larger clients continue to engage us for upgrades to their store such as performance monitoring, CRO improvements, and technical support.

Shopify vs Shopify Plus — which is right for us?

Shopify ($39–$399/month) suits most growing SMEs. Shopify Plus ($2,300+/month) adds enterprise B2B tools, checkout scripting, and unlimited staff accounts. We'll advise which fits your stage.

Can you improve my existing store's conversion rate?

Absolutely. Our CRO service starts with a full store audit identifying friction in product pages, cart, and checkout. Data-driven fixes follow. Most clients see measurable uplift within 60 days.

How long does a Shopify migration take?

Most migrations from WooCommerce, Magento, or Wix take 4–8 weeks depending on catalogue size and custom features. We provide a detailed project plan before we start.

Do you build custom themes or use templates?

Both. We build fully custom themes from scratch and customise premium Shopify themes for faster launches. Every project is tailored to your brand — no cookie-cutter output.

Can you help with Shopify SEO?

Yes. Every Soodo build is on-page SEO-ready from day one — structured data, optimised meta tags, fast load times, and content mapped to search intent. We also offer ongoing SEO retainers through our agency partners.

Do you handle app integrations?

Yes — Smile.io, Klaviyo, HitPay, EPOS, Klaviyo, Mailchimp, and EasyParcel are some of the top CRM and logistics integrations. Brands that already use these platforms can easily manage them within Shopify as an app integration. For brands that need suggestions on applications, we will evaluate each app for performance impact and build custom solutions where needed.

What do I need to get started?

Just a brief on your business, customers, products, timeline, and budget. Book a free Meet and Greet call — we'll send a tailored proposal within 48 hours.

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