TPlays — Custom Shopify Store Build Case Study Singapore

TPlays — Custom Shopify Store Build Case Study Singapore

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Custom Shopify Build · Singapore

TPlays: Custom Shopify Store for Singapore's Premium Tea Brand

Pixel-perfect Figma-to-Shopify delivery, B2B pages, and a Christmas campaign launch — built hand-in-hand with TPlays' marketing agency.

On time
Christmas launch
Figma
Custom design → Shopify
B2B+B2C
Dual store functionality
✓
Agency collaboration

The Brand

TPlays is a Singapore-based premium tea brand with a strong visual identity and an ambitious launch plan — a custom Shopify store ready in time for their Christmas campaign, built to match a highly detailed Figma design spec.

The Challenge

This wasn't a template build. TPlays had a precise vision developed through their marketing agency — custom sections, brand-specific animations, and a premium feel that needed to translate perfectly from Figma to live Shopify. On top of that, they needed dedicated B2B pages for trade buyers, all delivered under a tight Christmas campaign deadline.

What We Built

  • Full custom Shopify store build from scratch — zero templates, fully built to Figma specifications
  • Custom theme sections built for editability — TPlays can update content without touching code
  • Dedicated B2B pages for trade and wholesale buyers, separate from the main consumer storefront
  • Close collaboration with TPlays' marketing agency to ensure the store aligned with campaign visuals and messaging
  • Delivered on schedule for the Christmas campaign launch

The Collaboration

What made TPlays special was the three-way collaboration: Soodo, TPlays, and their marketing agency all working in sync. Every design decision was purposeful, every custom section was built with the campaign in mind, and the end result was a store that felt like an extension of the brand's marketing — not just a website.

Need a custom Shopify build from your Figma designs? See Soodo's new Shopify website development service →

Case Study · Premium Tea Gifting · New Shopify Build · Singapore

TPlays

A fully custom Shopify store — built to launch a premium tea brand into Singapore and win B2B clients.

The Brief

TPlays is a premium tea gifting brand making its Singapore market entry — with ambitions that went well beyond a basic product listing. They needed a website that could serve as both a brand statement and a sales engine: polished enough to win corporate B2B gifting clients, flexible enough to sync with their marketing campaigns, and custom enough to stand apart from the generic tea brands in the market.

The Challenge

Launching into a new market without an existing digital presence means everything has to land right on day one. For a premium gifting brand where the website is often the first — and sometimes only — touchpoint before a B2B buying decision, the stakes are high:

  • First impressions matter enormously: Corporate buyers evaluating a gifting vendor make quick judgements based on brand presentation. A generic Shopify theme would communicate the wrong message entirely.
  • B2B and D2C served from one store: The site needed to speak to both corporate clients (bulk gifting, branded packaging, custom orders) and individual buyers — without the experience feeling confused or compromised for either
  • Marketing sync: TPlays runs active campaigns — the store needed to be structured so it could adapt to seasonal promotions, new product launches, and campaign landing pages without developer involvement each time

What Soodo Built

Soodo delivered a fully custom Shopify build — designed from scratch to match TPlays’ premium positioning:

  • Custom design system: A bespoke visual identity on Shopify that communicates premium quality — refined typography, editorial-style layouts, and a colour palette calibrated for a high-end gifting brand
  • Custom Shopify sections: Purpose-built theme sections for product showcases, gifting collections, campaign banners, and corporate inquiry flows — all editable without developer input
  • B2B-ready structure: Clear pathways for corporate clients — gifting catalogues, bulk order inquiry, and brand customisation options positioned prominently for business buyers
  • Campaign-ready architecture: The store is structured so TPlays can create landing pages, swap hero content, and activate seasonal campaigns without needing Soodo every time
  • Singapore market setup: Local payment gateways (HitPay for PayNow), shipping configuration, and GST setup — ready to trade from day one

The Outcome

TPlays launched in Singapore with a store that punches well above its stage. The website positions them credibly alongside established gifting brands, with a B2B presentation that gives corporate clients confidence to enquire. Their marketing team can run and swap campaigns directly — the store is a tool they control, not one they depend on a developer for.

The build gave TPlays a proper digital foundation to grow their Singapore presence — and a brand online that matches the quality of what’s in the box.

Service

Custom Shopify Build — Full Design & Development

Industry

Premium Tea Gifting (B2B + D2C) · Singapore Market Entry

Building a new Shopify store from scratch?

Whether you’re entering a new market, launching a new brand, or replacing a store that doesn’t reflect who you are — Soodo builds Shopify stores that are custom, conversion-ready, and built to grow with you.

Jessica Bong is the founder of Soodo, a Singapore-based Shopify development and CRO agency. She built and scaled her own eCommerce brand before starting Soodo, and has since audited 60+ Shopify stores. Jessica also teaches eCommerce at Equinet Academy. Her hands-on experience running a live brand gives Soodo an edge most agencies lack.

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Working With Soodo, Shopify Agency

What types of businesses does Soodo work with?

Soodo works with Singapore SMEs, bootstrapped eCommerce founders, and growing online brands who want a Shopify store that actually sells. Our clients include first-time store owners, businesses migrating from Shopee or WooCommerce, and established brands needing CRO to scale without increasing ad spend.

Do I need a big budget to work with Soodo?

No. New Shopify builds start from SGD $4,000, store optimisation from SGD $2,500, and migrations from SGD $3,500. Book a free audit call to get an exact quote.

Can Soodo help me if I am new to Shopify?

Absolutely. We handle everything from scratch — store setup, product uploads, payment gateway configuration, shipping rules, and brand design. Every project includes hands-on training, recorded video walkthroughs, and 6 months of WhatsApp support so you can run your store confidently after launch.

How is Soodo different from a freelancer or large agency?

Soodo is founder-led: Jessica Bong built and runs her own six-figure Shopify brand, so she builds your store the way an experienced operator would. Unlike large agencies, you get direct access to the person doing the work. Unlike most freelancers, you get a structured process, unlimited revisions, and real post-launch support.

How long does a typical Shopify project take from start to launch?

New builds typically take 2 to 6 weeks. Migrations take 2 to 4 weeks. CRO optimisation projects take 2 to 4 weeks for scoped improvements. Every project starts with a clear milestone plan so you always know what is happening next and when to expect your launch date.

Does Soodo work with businesses outside Singapore?

Our primary focus is Singapore SMEs, but we work with brands across Southeast Asia including Malaysia, Hong Kong, and Australia. We also work with international clients from US and Europe that do not mind the timezone differences. Soodo is experienced with Shopify Markets for multi-currency and multi-region selling.

What does a Shopify build cost in Singapore?

Budgets range from $5K SGD for a customised theme to $30K+ SGD for a fully custom build. We provide fixed-scope pricing with no surprises.

Do you offer post-launch support?

Yes. We offer 6-months of post-launch support. Most clients are able to self-manage the store with our comprehensive handover training and do not require a monthly retainer fees. Most of our larger clients continue to engage us for upgrades to their store such as performance monitoring, CRO improvements, and technical support.

Shopify vs Shopify Plus — which is right for us?

Shopify ($39–$399/month) suits most growing SMEs. Shopify Plus ($2,300+/month) adds enterprise B2B tools, checkout scripting, and unlimited staff accounts. We'll advise which fits your stage.

Can you improve my existing store's conversion rate?

Absolutely. Our CRO service starts with a full store audit identifying friction in product pages, cart, and checkout. Data-driven fixes follow. Most clients see measurable uplift within 60 days.

How long does a Shopify migration take?

Most migrations from WooCommerce, Magento, or Wix take 4–8 weeks depending on catalogue size and custom features. We provide a detailed project plan before we start.

Do you build custom themes or use templates?

Both. We build fully custom themes from scratch and customise premium Shopify themes for faster launches. Every project is tailored to your brand — no cookie-cutter output.

Can you help with Shopify SEO?

Yes. Every Soodo build is on-page SEO-ready from day one — structured data, optimised meta tags, fast load times, and content mapped to search intent. We also offer ongoing SEO retainers through our agency partners.

Do you handle app integrations?

Yes — Smile.io, Klaviyo, HitPay, EPOS, Klaviyo, Mailchimp, and EasyParcel are some of the top CRM and logistics integrations. Brands that already use these platforms can easily manage them within Shopify as an app integration. For brands that need suggestions on applications, we will evaluate each app for performance impact and build custom solutions where needed.

What do I need to get started?

Just a brief on your business, customers, products, timeline, and budget. Book a free Meet and Greet call — we'll send a tailored proposal within 48 hours.

Book a Free Shopify Audit →