Blessed Blooms — Shopify CRO & Store Revamp

Blessed Blooms — Shopify CRO & Store Revamp

by
CRO Revamp · Online Florist Singapore

Blessed Blooms: CRO Revamp for an Online Florist

A delivery calendar, on-brand pink design, and navigation overhaul that simplified ordering and drove more sales for a Singapore online florist.

✓
Delivery calendar
Pink
On-brand redesign
Cleaner
Navigation
↑
Sales after launch

The Brand

Blessed Blooms is a Singapore online florist — and like many florists who've moved online, their Shopify store was functional but not working as hard as it could. Orders were being missed, delivery logistics were confusing customers, and the site didn't feel as beautiful as the flowers themselves.

What We Changed

  • Delivery calendar integrated into the ordering flow — customers can see available delivery dates before they get to checkout, eliminating a major drop-off point for florist eCommerce
  • Full visual redesign in Blessed Blooms' signature pink brand theme — a store that looks as premium as a high-end flower arrangement
  • Navigation restructured to make browsing by occasion, flower type, and price straightforward — the way florist customers actually shop
  • Operations streamlined through the Shopify back-end, giving the team a cleaner workflow for managing orders and fulfilment

The Outcome

Florist eCommerce lives and dies on two things: can customers find what they want, and can they book delivery without friction? By solving both, Blessed Blooms saw a meaningful uplift in completed orders post-launch. The store now works as hard as the team behind it.

Running an online florist or service-based business? See how Soodo can optimise your Shopify store →

Blessed Blooms product photoAbout the Brand

An online retail florist offering affordable, fuss-free flower bouquets with delivery across Singapore, plus weddings, events, and floristry workshops.

Visit Blessed Blooms ↗

Jessica Bong is the founder of Soodo, a Singapore Shopify agency that builds, revamps and migrates Shopify stores, with every store set up to be found in AI search (GEO). She has spent over 10 years in ecommerce and runs her own Shopify brand, Patch&Bagel, where every Soodo technique is tested first. Jessica is also a WSQ-certified Shopify trainer at Equinet Academy.

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What our clients say

Real reviews from the Shopify brand owners we have worked with.

 
 
 
 
 
 
 
  
 
 
 
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 Harold Harjantho profile picture 
 
 
 Harold Harjantho 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Jessica was responsive, practical and easy to communicate with throughout the project, and was very open to making adjustments based on my feedback and business needs. I especially appreciated her input on simplifying the product page structure and improving the customer journey for both ready-to-wear and made-to-order products. Overall, it was a good experience working with her and the SOODO team.
  
 
  
 
 
 
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 Marie Monmont profile picture 
 
 
 Marie Monmont 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Jessica's work is truly genuine and working with her is a pure pleasure. No hassle, good understanding on what our brand Wildness really needed out of Shopify. Nailed it , highly recommend to work with her! Thanks from Wildness Asia!
  
 
  
 
 
 
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 Ruth Ng profile picture 
 
 
 Ruth Ng 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Jessica was an absolute delight to work with! She’s meticulous and super knowledgeable about all the technical things which I am totally clueless about. Best thing about Jessica is that she’s always very responsive and willing to help. You know she’s genuinely invested in your work and wants the best for your business. It’s my blessing to have found her, she’s definitely a trusted professional service. As a small business owner, we really need someone we can trust to make things work and Jessica is the person!
  
 
  
 
 
 
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 Jonathon Lau profile picture 
 
 
 Jonathon Lau 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
The cooperation with Soodo was a blessing, Jessica's professionalism and efficiency makes it such a breeze to get the best possible results. I am more than willing to share my experience with anyone who are thinkning of doing their online presences in shopify and looking for a realiable, qualitative agency to do the job.
Soodo - a choice you would love after making it.
  
 
  
 
 
 
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 Mike Chu profile picture 
 
 
 Mike Chu 
 
 
 
 Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google. 
Working with Jess is a real pleasure. Responsive, independent and punctual, she's one that aims to pull a project towards completion by all means. Highly recommended for those who are looking to improve their page!
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