How we work
The Soodo Method: how we build Shopify stores that sell and get found in AI search
Soodo is a founder-led Singapore Shopify agency that builds, revamps and migrates Shopify stores for SME brands. Every project follows the same five steps, from understanding how your customers buy to 6 months of post-launch fixes.
Why does Soodo follow a method?
A store can look great in screenshots and still lose sales, because it was designed around how it should look rather than how customers decide to buy and how marketing traffic arrives. The Soodo Method looks at your store from two sides at once: your customer’s and your business’s.
It is also tested on a real store. Jessica Bong, Soodo’s founder, runs her own Shopify brand, Patch&Bagel, and every technique is tried there before it reaches a client project.
The 5 steps of the Soodo Method
- Brand and business questionnaire. Before any design, you fill in our brand and business questionnaire: who your customers are, how they buy, your margins, your marketing channels and what growth looks like for you. Everything after this is built on it.
- Customer journey and marketing review. We map how traffic reaches your store, from ads, search, social and referrals, and which pages it lands on. Many brands polish their product pages and forget the pages social and search visitors land on first. That was the gap on TAHAN’s homepage.
- Benchmark the best stores in your category. We study top-performing stores in your industry for structure, trust signals, merchandising and mobile experience, then adapt what works to your brand. Proven patterns, made custom.
- Custom design and build, including the technical setup for AI search (GEO). Your store is designed around your customers and built in Shopify with sections your team can edit. We also set up the technical work AI search needs: structured data, clean product information and pages that ChatGPT, Google AI Mode and Perplexity can understand and quote. What is GEO? →
- QC, launch, training and fixes. Every store is QC-checked before launch, your team is trained to run it, and you get 6 months of post-launch fixes.
The Soodo Method in action
- TPlays, new store. A bespoke design system and custom sections, a B2B-ready structure for corporate gifting, and HitPay for PayNow. Read the case study →
- TAHAN, landing page revamp. An above-the-fold rebuild with clear positioning, social proof and bestsellers, structured for link-in-bio and search visitors. Read the case study →
- HairMax, WooCommerce to Shopify migration. A 1:1 migration with 301 redirects for every URL and a custom free-gift mechanic. 0 SEO rankings lost after the move. Read the case study →
- Pierzel, product page revamp. A “Book an Appointment” button below the buy button, the size guide beside the size selector, and Google reviews on every product page. Read the case study →
How long does each project take, and what does it cost?
| Project | Typical timeline | Price |
|---|---|---|
| New Shopify store | From 6 weeks | From SGD 4,500 |
| Shopify Revamp | From 2 weeks | From SGD 1,600 |
| Migration to Shopify | From 4 weeks | From SGD 4,000 |
The final price depends on scope. You get a clear scope, timeline and price before anything starts. For a ballpark now, get an instant quote.
What makes this different?
- Founder-led. Jessica leads the strategy on every project and a dedicated developer handles the build. No account managers between you and the people doing the work.
- Sales first. Every decision, from the menu to the apps, is judged by whether it helps your customers buy. See our sales-first approach →
- Tested on our own store. If a change does not move sales on Patch&Bagel, it does not go into a client project.
- You own everything. Your store, your data and your theme stay yours, and your team is trained to run them.
What clients say about working with Soodo
Jessica’s work is truly genuine and working with her is a pure pleasure. No hassle, good understanding on what our brand Wildness really needed out of Shopify. Nailed it, highly recommend to work with her!
Jessica was responsive, practical and easy to communicate with throughout the project, and was very open to making adjustments based on my feedback and business needs.
Working with Jess is a real pleasure. Responsive, independent and punctual, she’s one that aims to pull a project towards completion by all means.
Frequently asked questions
What is the Soodo Method?
The Soodo Method is the five-step process Soodo uses on every Shopify build, revamp and migration: a brand and business questionnaire, a customer journey and marketing review, benchmarking against top stores, a custom design and build including the technical setup for AI search (GEO), then QC, launch, training and 6 months of post-launch fixes.
How long does a Shopify project with Soodo take?
New stores usually take from 6 weeks, revamps from 2 weeks and migrations from 4 weeks. The exact timeline is agreed before the project starts.
How much does Soodo charge?
New Shopify stores start from SGD 4,500, Shopify revamps from SGD 1,600 and migrations to Shopify from SGD 4,000. The final price depends on scope.
Will I work with the founder directly?
Yes. Soodo is founder-led: Jessica Bong leads the strategy on every project and a dedicated developer handles the build.
What happens after my store launches?
Your team is trained to run the store and you get 6 months of post-launch fixes. For ongoing changes, Soodo offers Store Maintenance.
Ready to start?
Tell us what you need in a free 30-minute consult, and get a straight answer on whether a build, revamp or migration makes sense.