The Project

Patch&Bagel is Jessica Bong's own custom patches brand — and the brand where every CRO technique Soodo uses with clients gets tested first. Running a real eCommerce business gives Soodo an operator's perspective that most agencies simply don't have.

The Philosophy

Patch&Bagel has been revamped multiple times — not because anything was broken, but because the standard keeps rising. Each iteration applies the latest CRO learnings: simpler navigation, cleaner product pages, fewer friction points between browsing and buying. The guiding principle is the same every time: less noise, more sales.

What We Optimised

• Multiple store revamps applying progressive CRO improvements — each iteration informed by real sales data
• Focused UIUX: clean, uncluttered design that keeps the custom patches product front and centre
• Navigation and product discovery optimised to reduce the clicks between landing and checkout
• Product page layout refined for the custom patches buying journey — where customers need to see detail, options, and trust signals clearly

Why This Matters for Clients

Soodo's founder doesn't just build Shopify stores — she runs one. The insights from Patch&Bagel directly inform how we approach every client project: what actually moves conversion rates, what real buyers get confused by, and what makes the difference between a store that looks good and a store that sells.

Want a store that keeps getting better? See Soodo's CRO and optimisation service →