Best AI Visibility Tools for Ecommerce Brands (2026): How to Check if ChatGPT Recommends You
Short answer: Most Singapore ecommerce brands should start free: ask ChatGPT, Perplexity and Google’s AI Mode the questions your customers ask, and record whether your brand appears. Pay for a tool only once you need to track this every week across many prompts. The cheapest tools start from around US$29/month (Otterly). Mid-range tools such as Peec AI, Profound’s starter plan and Semrush’s AI Visibility Toolkit start from around US$80–100/month. Ahrefs Brand Radar costs more. No tool can make AI recommend you. They measure. The improvement comes from your store’s content, product data and reputation.
What does an AI visibility tool do?
It runs a list of prompts (questions such as “best waterproof backpack in Singapore”) through AI assistants on a schedule. It then reports whether your brand is mentioned, how often, alongside which competitors, and which websites the AI cites. This is the measurement side of GEO (generative engine optimisation). New to GEO? Start with What is GEO?
How do the main tools compare?
Prices are approximate entry-level US$ figures from 2026 comparison sites, gathered in October 2026. Check each vendor’s pricing page before you buy.
| Tool | Entry price (approx.) | Good for | Watch out for |
|---|---|---|---|
| Otterly AI | From about US$29/month | Small brands starting to track a few prompts | Low prompt count on the entry plan |
| Peec AI | From about US$80–95/month | Brands and agencies tracking competitors | Pricing varies by billing basis and currency |
| Profound | From about US$99/month (billed yearly) | Brands wanting deeper analysis | Entry plan reportedly covers ChatGPT only, with more engines on higher plans |
| Semrush AI Visibility Toolkit | From about US$99/month per domain | Teams already using Semrush | Extra users are an add-on |
| Ahrefs Brand Radar | From about US$199/month, higher for all platforms | Teams already using Ahrefs | Published prices differ between Ahrefs pages, so confirm at checkout |
Most tools price by number of prompts and number of AI engines covered. A cheap plan that tracks only one engine may miss where your customers actually ask.
What can you do for free first?
Run a manual AI shelf test:
- Write 10–15 questions your customers really ask, such as “best [product] for [need] in Singapore”.
- Ask each one in ChatGPT, Perplexity, Gemini and Google’s AI Mode.
- Record whether you appear, who appears instead, and which websites are cited.
- Repeat monthly.
Our guide to the AI shelf test walks through it.
Our free AI Visibility Scorecard scores how ready your Shopify store is for AI search and writes these prompts for you.
When is a paid tool worth it?
Pay for a tool when:
- You want to track more than about 20 prompts or several competitors
- You need weekly trend data to show a boss or a client
- You want to know which websites AI cites in your category, so you can earn mentions there
- You’re actively investing in GEO and need to measure whether it’s working
What actually improves AI visibility?
The tools measure. These are the things that move the result:
- Clear, specific product information. Prices, specs, materials and who it’s for, written so AI can quote it. See why AI recommends some brands and not others.
- Structured data. Product, review and FAQ markup. See Shopify structured data.
- Reviews and third-party mentions. AI reads what others say about you, not just your own site.
- AI crawler access. Make sure your store isn’t blocking AI search crawlers.
How Soodo can help
Soodo handles the technical side of GEO on your Shopify store: product data, structured data, AI crawler access and the pages AI tools quote. It’s included in every new store and migration, and offered to live stores as a one-time AI-Readiness Audit & Fix (from SGD 1,500). For long-term growth, meaning new content, press and community mentions and tracking how often AI names your brand, Soodo refers you to specialist GEO partners (see our trusted partners). Soodo won’t promise rankings, or that you’ll be ChatGPT’s top answer. No one honestly can.
Want to talk it through first? Book a free 30-minute consult about your store.
Founder Jessica Bong has 10+ years in ecommerce, runs her own Shopify brand (Patch&Bagel), and is a WSQ-certified Shopify trainer at Equinet Academy.
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Frequently asked questions
How can I check if ChatGPT recommends my brand?
Ask ChatGPT the questions your customers ask, without mentioning your brand, and note whether you appear. Repeat in Perplexity and Google’s AI Mode, because results differ between them. Use a paid tool to track this at scale.
What is the cheapest AI visibility tool?
Among the tools compared here, Otterly AI has the lowest entry price, from about US$29/month for a small number of prompts. A manual check is free.
Are AI visibility results accurate?
They are a useful indicator but not exact. AI answers change between sessions, users and locations. Look at trends over weeks rather than any single result.
Do I need an AI visibility tool if I’m a small store?
Usually not at first. A monthly manual check of 10–15 prompts is enough to see where you stand. Pay for a tool when you’re investing in GEO and need to measure progress.
Is GEO replacing SEO?
No. AI assistants often draw on the same pages that rank in search. Good SEO is still the base, and GEO builds on it. See What is GEO?
Sources
Jessica Bong
Jessica Bong is the founder of Soodo, a Singapore Shopify agency that builds, revamps and migrates Shopify stores, with every store set up to be found in AI search (GEO). She has spent over 10 years in ecommerce and runs her own Shopify brand, Patch&Bagel, where every Soodo technique is tested first. Jessica is also a WSQ-certified Shopify trainer at Equinet Academy.
