The Brief

Mizuji had a haircare store with good products and solid marketing — but the store itself wasn't converting at the rate their traffic deserved. A targeted CRO audit and revamp identified the gaps between what the brand deserved and what the store was delivering.

What We Changed

• Award logos added prominently to product pages — turning existing accolades into active trust signals that give undecided shoppers the confidence to buy
• Reviews integrated on every product detail page — social proof where it matters most, at the point of purchase decision
• Navigation restructured and simplified — reducing the cognitive load that was causing shoppers to leave before converting
• Business operations streamlined through the Shopify back-end, reducing admin overhead and improving order management efficiency

The Outcome

The CRO revamp worked in concert with Mizuji's existing marketing spend — the same traffic, converting at a higher rate. By adding the trust signals and social proof that haircare shoppers specifically look for, and removing the navigation friction that was losing them, the store started pulling its weight alongside the marketing.

When store improvements and marketing work together, the result is more than the sum of its parts.

Want to improve what your store does with the traffic you're already getting? See Soodo's CRO service →