The Brand

The Fonz distributes Korean beauty brands, and they were ready to take control of their customer relationships. Relying on marketplaces meant paying commissions on every sale and having no direct channel to their community. They needed a custom Shopify store that could do everything the marketplaces couldn't.

The Challenge

This was a full DTC ecosystem build, not just a website. The brief included reviews and UGC to build social proof, a loyalty program to incentivise repeat purchases, a Telegram community CTA to grow their owned audience, and translation into two additional languages to reach their full customer base.

What We Built

• Complete custom Shopify store build designed to drive direct-to-consumer sales at full margin
• Reviews and UGC integration — social proof on every product page to replace the marketplace review dependency
• Loyalty program setup — points, rewards, and repeat purchase incentives to retain customers won off the marketplaces
• Telegram community CTA integrated across the store — turning buyers into community members
• Multi-language translation to two additional languages — expanding reach beyond a single language market
• Ongoing support retainer — Soodo continues to optimise and update the store as The Fonz grows

The Outcome

The Fonz moved from marketplace-dependent to DTC-first, with a Shopify store that owns the customer relationship from discovery through to repeat purchase. The community infrastructure — reviews, loyalty, Telegram — means every customer acquired directly compounds in long-term value.

Ready to exit marketplace commissions? See Soodo's custom Shopify builds →